Google Keyword Analysis Tool for Keyword Volume Research

Google Keyword Planner professionals and cons
With the appearance of the Keyword Planner, Google is creating a robust statement that they will still concentrate on supporting PPC advertisers instead of organic search marketers. thereto finish, the Keyword Planner is heavily targeted on PPC ads; you even got to register for associate degree AdWords account to use it (although you do not got to enter any payment info, associate degreed would solely find yourself paying for the tool if you created and launched an ad). That said, the tool positively retains some SEO utility.
Pros of Google Keyword Planner:
Users will currently read keyword volume on a hyper-local basis; i used to be ready to read search volume not just for the capital of Oklahoma space, however even drill down into Norman, the smaller OKC-area city wherever I live. this is often nice for businesses doing native and hyper-local SEO to induce a stronger plan of the quantity and competition in their region.
The tool divides keywords up into recommended ad groups; this is often designed to be a PPC-focused feature, however will offer some insight into that keywords Google deems to be semantically/topically connected.
The "multiply keyword lists" feature permits you to go looking on combos of words from 2 completely different lists. this enables you to mix your terms with modifiers like location or color and compare search volume while not having to concatenate in stand out.
Users will filter keywords below a precise search volume, therefore you do not even got to check out them.
Since you've got to be logged in to use the tool, users are not restricted to a hundred words like we tend to were with the logged-out version of the recent tool.
Cons of Google Keyword Planner: the power to pick out Broad, Phrase or precise match has been removed—only precise match information is currently on the market.
"Average monthly searches" is calculated over twelve months, which means the Keyword Planner is not a decent place to analysis trending topics. Use Google Trends for that.
the choice to solely hunt for words closely associated with your term has been removed. However, Google has aforesaid they\'re going to in all probability add it back in.
Device targeting is gone—no a lot of segmenting volume for desktop vs. mobile searches. this implies volume numbers area unit, in general, higher for the Keyword Planner than they were for Keyword Tool since those 2 buckets are combined.
"Local" vs "Global" search volume isn't any longer mechanically displayed. Instead, world (which Google is currently job "all locations") is that the default and users should drill down into specific nativees for local search volume. To me, the extra practicality around location targeting makes this a mixed blessing, however users can in all probability miss the simple comparison of seeing native and world side-by-side.