+Chenthil Vel SEO Analyst Latest SEO News 2018 | 2013

Latest SEO News Updates

Saturday, 28 December 2013

There are 15 major changes are occurred in Google Algorithm target on SEO.
They are,

  • Unnamed Update — November 14, 2013
  • Penguin 2.1 (#5) — October 4, 2013
  • Hummingbird — August 20, 2013
  • In-depth Articles — August 6, 2013
  • Unnamed Update — July 26, 2013
  • Knowledge Graph Expansion — July 19, 2013
  • Panda Recovery — July 18, 2013
  • Multi-Week Update — June 27, 2013
  • Panda Dance — June 11, 2013
  • "Payday Loan" Update — June 11, 2013
  • Penguin 2.0 (#4) — May 22, 2013
  • Domain Crowding — May 21, 2013
  • "Phantom" — May 9, 2013
  • Panda #25 — March 14, 2013
  • Panda #24 — January 22, 2013

Panda #24 — January 22, 2013 This is this the first Google Algorithm update in 2013. Google announced its first official update of 2013, claiming 1.2% of queries affected. This did not seem related to talk of an update around 1/17-18 (which Google did not confirm).

Panda #25 — March 14, 2013 Matt Cutts pre-announced a Panda update at SMX West, and suggested it would be the last update before Panda was integrated into the core algorithm. The exact date was unconfirmed, but MozCast data suggests 3/13-3/14.

"Phantom" — May 9, 2013 In the period around May 9th, there were many reports of an algorithm update (also verified by high MozCast activity). The exact nature of this update was unknown, but many sites reported significant traffic loss.

Domain Crowding — May 21, 2013 Google released an update to control domain crowding/diversity deep in the SERPs (pages 2+). The timing was unclear, but it seemed to roll out just prior to Penguin 2.0 in the US and possibly the same day internationally.

Penguin 2.0 (#4) — May 22, 2013 After months of speculation bordering on hype, the 4th Penguin update (dubbed "2.0" by Google) arrived with only moderate impact. The exact nature of the changes were unclear, but some evidence suggested that Penguin 2.0 was more finely targeted to the page level.

"Payday Loan" Update — June 11, 2013 Google announced a targeted algorithm update to take on niches with notoriously spammy results, specifically mentioning payday loans and porn. The update was announced on June 11th, but Matt Cutts suggested it would roll out over a 1-2 month period.

Panda Dance — June 11, 2013 While not an actual Panda update, Matt Cutts made an important clarification at SMX Advanced, suggesting that Panda was still updating monthly, but each update rolled out over about 10 days. This was not the "everflux" many people had expected after Panda #25.

Multi-Week Update — June 27, 2013 Google's Matt Cutts tweeted a reply suggesting a "multi-week" algorithm update between roughly June 12th and "the week after July 4th". The nature of the update was unclear, but there was massive rankings volatility during that time period, peaking on June 27th (according to MozCast data). It appears that Google may have been testing some changes that were later rolled back.

Panda Recovery — July 18, 2013 Google confirmed a Panda update, but it was unclear whether this was one of the 10-day rolling updates or something new. The implication was that this was algorithmic and may have "softened" some previous Panda penalties.

Knowledge Graph Expansion — July 19, 2013 Seemingly overnight, queries with Knowledge Graph (KG) entries expanded by more than half (+50.4%) across the MozCast data set, with more than a quarter of all searches showing some kind of KG entry.

Unnamed Update — July 26, 2013 MozCast tracked a large Friday spike (105° F), with other sources showing significant activity over the weekend. Google has not confirmed this update.

In-depth Articles — August 6, 2013 Google added a new type of news result called "in-depth articles", dedicated to more evergreen, long-form content. At launch, it included links to three articles, and appeared across about 3% of the searches that MozCast tracks.

Hummingbird — August 20, 2013 Announced on September 26th, Google suggested that the "Hummingbird" update rolled out about a month earlier. Our best guess ties it to a MozCast spike on August 20th and many reports of flux from August 20-22. Hummingbird has been compared to Caffeine, and seems to be a core algorithm update that may power changes to semantic search and the Knowledge Graph for months to come.

Penguin 2.1 (#5) — October 4, 2013 After a 4-1/2 month gap, Google launched another Penguin update. Given the 2.1 designation, this was probably a data update (primarily) and not a major change to the Penguin algorithm. The overall impact seemed to be moderate, although some webmasters reported being hit hard.

Unnamed Update — November 14, 2013 Multiple Google trackers picked up unusual activity, which co-occurred with a report of widespread DNS errors in Google Webmaster Tools. Google did not confirm an update, and the cause and nature of this flux was unclear.

Monday, 16 December 2013

The internet world is an ever changing platform where new is in, old is out every other day. Google algorithms constantly change from time to time which often has a strong impact on existing websites. Only if website owners and business establishments understand the future that is imminent, one will be able to cope up. The SEO strategy trend for 2014 will be quite different and being prepped up to face changes will play a role in determining future success.

Semantic Searches

With the recent Google Hummingbird update, it's more about providing relevant searches and quality content to people. Semantic searches are being pushed to the forefront while the concept of long tail keywords are being forced to the back. Even though, it's difficult to adopt this new trend, it matters a lot because SEO strategy trends of 2013 will no longer work. Try not to focus on keyword density and link quantity but rather on relevant, useful content that will assist users achieve their goal.

Focus on Emerging Platforms

The computer is now a primitive platform because websites are being regularly accessed on tablets, smartphones or every other new device that's coming into the market. Business marketeers should now consider optimizing their websites for mobile platforms as the future lies there. Mobile SEO will be significant in 2014 with web pages being specifically designed to be viewed and interacted with on this platform. It's got huge potential and is growing at a rapid rate to occupy the primary space.

Engage Users with Social Media

Without further questioning, social media rules the web world. Websites like Reddit and Imgur are driving more traffic than actual websites. Basically, the internet is made up fo websites and these driving social media sites should be given primary focus. The more a company can engage audience on Tumblr or Facebook, the easier it will be for them to build brand reputation and carry it back to their website. Pinterest, Vine and Instagram are other popular growing social networks to watch out for. Encourage users to interact more, comment and be part of the community than being sole vis

Bigger Content, Lesser Keywords

Earlier, the minimum accepted length for an article was just 300 words but times changed. It became 500 in 2013 but come next year, the Search Engine Journal opines 1000 words will be the new norm. Before 2017, it could even be 2000 words or more according to surveys conducted. Even though, the word count increases for an article, keywords will become lesser and more relevant. Stuffing content with high keyword density is long gone, following Google's Panda and Penguin updates.

Privacy Matters

Assuring the audience that their information is stored and stays private matters in 2014. With surveillance going high, it is obvious that readers are concerned about sharing their information online. The more it develops, the stronger level of encryption websites should use and ensure visitors that they are secure. Protecting them using SSL certificates and stopping hackers, data thieves from acquiring private files is expected of website hosts. Read Comodo SSL Reviews here:

Latest SEO News Updates

Sunday, 8 December 2013

Does a site leveraging responsive design "lose" any SEO benefit compared to a more traditional m. site?

Wednesday, 13 November 2013

Latest News Updates : Google Changes Reveal the Future of SEO

The previous couple of weeks are wonderful. Google has created some massive changes and that they area unit all a part of a extended term strategy that has several elements. In short, Google is doing a superb job of pushing individuals faraway from military science SEO behavior and toward a a lot of strategic approach. You could argue that "tactical SEO is dead", however that is just about right. and do not frolic voice communication "SEO is dead" as a result of that's faraway from the reality, and that i may simply scream at you. Instead, let's take some steps back and perceive the large image. Here's a glance at the key developments, a number of Google's initiatives driving this alteration, and therefore the overall impact these changes can wear SEO.

Latest SEO NEWS Updates
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1. '(Not Provided)' Google created the move to create all organic searches secure beginning Sept twenty three. this suggests we've lost the flexibility to induce keyword knowledge for users incoming to our websites from Google search. Losing Google keyword knowledge is gloomy for variety of reasons. This impacts publishers in many ways, as well as losing a valuable tool for understanding what the intent of shoppers that return to their web site, for conversion optimization, and far a lot of. For military science SEO efforts, it simply implies that keywords knowledge is tougher to return by. There area unit ways in which to figure around this, for now, however it simply will not be quite as straightforward because it accustomed be. 2. No PageRank Update Since Feb Historically, Google has updated the PageRank numbers shown within the Google Toolbar each three months past just about, however those numbers haven't been updated since Feb. this suggests eight months have passed by, or 2 updates are skipped. In addition, Google's Distinguished Engineer Matt Cutts has same Toolbar PageRank will not be updated once more this year, leading several to take a position that PageRank goes away. I will not miss it as a result of i do not look into PageRank usually and that i commonly haven't got a Google toolbar in my browser. However, plenty of individuals still use it as a crude measure of a site's prominence. For sites with a home page that has PageRank seven or higher, it's going to in truth be cheap to assume that the positioning has some chops. Correspondingly, sites with a home page that features a PageRank of three or lower, it's either new, or in all probability an occasional quality expertise. Stuff within the middle, you simply do not know. If Google shuts off this knowledge flow entirely, that would not be shocking, then they'll have to be compelled to think about alternative universe (and better) measurements instead. this is able to truly be higher than exploitation PageRank anyway, as a result of Google says they do not use it that manner themselves, thus why ought to we? 3. Hummingbird There area unit some parts to Google's Hummingbird rule, proclaimed in time for Google's official birthday, however like caffein before it, this is often very a serious platform amendment. Google has designed a capability to grasp informal search queries far better than before. For example, submit a question to Google like "show Pine Tree State photos of Fenway Park", and it does: Both of those show informal search at work (but note that the Hub of the Universe Beacons accordion in 1968 once only 1 season, so is a blunder in this result – shows that they need abundant work to do!). Hummingbird very changes the keyword game quite bit. Over time, actual keyword matches can now not be such an enormous deal. The impact of this rule is probably going to be quite substantial over consequent two just about years. Net-net, they need drastically reduced access to the data, and area unit rolling out technology that changes the manner it all works at an equivalent time! 4. Google+ OK, this one is not new. Google launched Google+ June twenty eight, 2011. While it perceived to get off to a slow begin ab initio, several argue that it 's developed plenty of momentum, and is growing speedily. the information on Google+ 's market share is pretty arduous to take apart, however there area unit some clear impacts on search, like the show of customized results: And, whereas I firmly believe that a link in an exceedingly Google+ share is not treated sort of a regular net link, it appears doubtless to Pine Tree State that it will have some SEO price once combined with alternative factors. How Google+ fits into this image is that it had been designed from the bottom up to be a content sharing network that helps with establishing "identities " and "semantic relevance ". It will this quite well, and in spite of what you may scan in some places, there's a large amount of activity all told varieties of totally different verticals on Google+. 5. Authorship OK, authorship conjointly is not new (launched on June seven, 2011), however it's a vicinity of an even bigger image. Google will use this to associate new items of content with the one who wrote it. Over time, this knowledge is doubtless accustomed live that authors write stuff that draw a awfully robust response (links, social shares, +1s, comments) and provides them the next "Author Rank " (note that Google does not use this term, however those folks within the trade do). We won't cut into into the specifics of however Author Rank may work currently, however you'll scan "Want to Rank in Google? Build Your Author Rank Now" for my thoughts on ways in which they might look into that. That said, within the future you'll imagine that Google might use this as a ranking signal for queries wherever a lot of comprehensive articles area unit doubtless to be a decent response. Bottom line: your personal authority matters. I conjointly ought to mention Publisher Rank, the conception of building a site's authority, that is arguably a lot of vital. obtaining this payoff depends on a holistic approach to putting together your authority. 6. In-Depth Articles Google proclaimed a brand new feature, in-depth articles Transfiguration Day. you'll see Associate in Nursing example of this here: In-depth Articles Obamacare The Google announcement enclosed an announcement that "up to 100% of users' daily data desires involve learning a few broad topic." that's a reasonably massive range, and that i cogitate time that this feature can become a reasonably massive deal. Effectively, this is often a wholly new style of thanks to rank within the SERPs. This will increase the payoff from Author Rank and Publisher Rank – there's plenty to be gained by developing each of those, assumptive that Google truly will build it a ranking issue at some purpose. Note that I wrote some thoughts on however the role of in-depth articles might evolve. Is There a Pattern Here? Yes, there is. the information they need withdrawn has been traditionally employed by publishers to optimize their SEO efforts in an exceedingly} very military science manner. How do i buy higher PageRank? What area unit the keywords I ought to optimize for? Taking these items out of the image can scale back the main target on these kinds of goals. On the opposite facet of the coin, the six major Google changes listed higher than area unit all moves that encourage a lot of strategic behavior. Note that I did not refer Google currently, that is additionally a very massive deal too, and it's another massive piece of the Google set up, simply not a serious driver of the purpose i am attempting to create these days. All of those new items play a job in obtaining individuals to specialize in their authority, linguistics connexion, and therefore the user expertise. Again, this is often what Google needs. For clarity, i am not voice communication that Google designed these initiatives specifically to prevent individuals from being military science and build them strategic. i do not very recognize that. it's going to merely be the case that Google operates from a frame of reference that they require to search out and reward outstanding sites, pages, and authors that supply outstanding answers to user's search queries. however the sensible impact is that the same. The focus now could be on understanding your target users, manufacturing nice content, establishing your authority and visibility, and providing an excellent expertise for the users of your web site. Properly architecting your web site so the search engines will know it, as well as exploitation schema and connected markup, addressing native search (if that's relevant to you), and work of this sort still matters, too. But, the obsession with military science things like PageRank and keywords goes to change state. As Google tweaks the manner their service operates, and appearance for methods to capture new signals, they are doing things that naturally push you in this direction. it's not progressing to stop. Expect a lot of of an equivalent going forward!

Friday, 25 October 2013

Google Page Rank Check Tool - Free Online SEO Tool

Check Page Rank of your Web site pages instantly:

What is SEO [Search Engine Optimization]?

Search engine optimization (SEO) involves designing,writing, and coding a website in a way that helps to improve the volume and quality of traffic to your website from people using search engines.
While Search Engine Optimization is the focus of this booklet, keep in mind that it is one of many marketing techniques. A brief overview of other marketing techniques is provided at the end of this booklet.Effective SEO techniques help you get more potential customers to your website.
Websites that have higher rankings (i.e. presented higher in the search results) are identified to a larger number of people, who will then visit that site. Ensure that you define your market first before engaging in SEO techniques.

Latest SEO Techniques

SEO involves a wide range of techniques, some of which you may be able to do yourself and others that will require web development expertise. Techniques include increasing links from other websites to your web pages, editing the content of the website, reorganizing the structure and organization of your website, and coding changes. It also involves addressing problems that might prevent search engines from fully “crawling” a website.
As was mentioned, one of the most critical ways to improve your website’s ranking in the search engine results pages is improving the number and quality of websites that link to your site.
Google PageRank is a system for ranking web pages used by the Google search engine. PageRank assesses the extent and quality of web pages that link to your web pages. Because Google is currently the most popular search engine worldwide, according to comScore Inc. (Press Release, June 2008), the ranking of your web pages received on Google PageRank will affect the number of visitors to your website. Techniques to improve your page rank are discussed below.

Online Google Pagerank Checker Tool

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Check Page Rank of your Web site pages instantly:

Tuesday, 22 October 2013

Difference Between “strong” and “b” Tags In Terms Of SEO

Matt Cutts, Google’s head of search spam, answers a question about text formatting in his latest video where a user writes in to ask: "In terms of SEO, what is the difference between tag and tag for emphasis on certain words of text. From the user perspective, both tags have the same effect (words in bold). Which tags should we use in which circumstances?" In terms of SEO, what is the difference between strong tag and bold tag for emphasis on certain words of text. From the user perspective, both tags have the same effect (words in bold). Which tag should we use, in which circumstances? This is a throwback question from 2006 when Matt assured us that, when it comes to SEO best practices, there is no difference between using or tags. Both tags get treated the exact same in terms of ranking and how pages are indexed. In the video Cutts recalled answering this question while adding that there is also no difference between and tags when it comes to ranking, scoring and other search factors. Matt was somewhat vague in his response, saying things may have changed since 2006, “but I really kind of doubt it.” You can use either one and Matt says there won’t be any difference when it comes to Google ranking. Matt says that the only difference between the two tags is that that tag refers to presentation, while the tag is a semantic label. But he reminds us that in practice they both do the same thing, every browser just uses the tags to make text bold. Matt ends the video by reassuring us not to worry about it. Go ahead and use whatever you prefer. Source from : http://www.searchenginejournal.com/matt-cutts-strong-bold-tags-seo/74073/

Latest SEO Keyword Analysis and Link Tool

Majestic SEO, a popular link explorer tool for SEOs and webmasters, announced the launch of Search Explorer. Search Explorer is a search engine they designed to allow SEOs and webmasters to search by keyword or phrase, and the results would be ranked by Majestic SEO’s own linkage metrics. The purpose is to show which web sites rank the highest for a specific keyword based mostly on their own linkage data.

Search Explorer
The rankings will be mostly based on Majestic SEO’s own “Flow Metrics” analysis of the links. The announcement will officially be made at PubCon in Las Vegas tomorrow at 3pm local time. Dixon Jones, the Marketing Director of Majestic SEO told me they do not have access to personalized data or full text caching for a page. Search Explorer does not license Yahoo Search data to bring in contextual text context to the mix, because linkage data, while very telling, doesn’t always tell you the complete story. The new tool is expected to go live tomorrow around 3pm Las Vegas time. Here is a screen shot of what Search Explorer may look like when it launches: Read Full article : http://searchengineland.com/majestic-seo-launches-search-explorer-seo-link-tool-through-keyword-search-174668

Sunday, 13 October 2013

Why Penguin 2.1 AND Penguin 5?

If us talking about Penguin 5 in reference to something Google is calling Penguin 2.1 hurts your head, believe us, it hurts ours, too. But you can pin that blame back on Google. Here’s why.

Google Penquin 2.1
When Google started releasing its “Panda” algorithm designed to fight low-quality content, it called the first one simply “Panda.” So when the second came out, people referred to that as “Panda 2.” When the third came out, people called that Panda 3 — causing Google to say that the third release, because it was relatively minor, really only should be called Panda 2.1 — the “point” being used to indicate how much a minor change it was.
Google eventually — and belatedly — indicated that a Panda 3 release happened, causing the numbering to move into Panda 3.0, Panda 3.1 and so on until there had been so many “minor” updates that we having to resort to going further out in decimal places to things like Panda 3.92.
That caused us here at Search Engine Land to decide it would be easier all around if we just numbered any confirmed update sequentially, in order of when they came. No matter how “big” or “small” an update might be, we’d just give it the next number on the list: Penguin 1, Penguin 2, Penguin 3 and so on.
What Is Penguin Again? And How Do I Deal With It? For those new to the whole “Penguin” concept, Penguin is a part of Google’s overall search algorithm that periodically looks for sites that are deemed to be spamming Google’s search results but somehow still ranking well. In particular, it goes after sites that may have purchased paid links.
If you were hit by Penguin, you’ll likely know if you see a marked drop in traffic that begins today or tomorrow. To recover, you’ll need to do things like disavow bad links or manually have those removed. Filing a reconsideration request doesn’t help, because Penguin is an automated process. Until it sees that what it considers to be bad has been removed, you don’t recover.
If you were previously hit by Penguin and have taken actions hopefully meant to fix that, today and tomorrow are the days to watch. If you see an improvement in traffic, that’s a sign that you’ve escaped Penguin.
Original Source from : http://searchengineland.com/penguin-2-1-and-5-live-173632

Saturday, 12 October 2013

How Google Search Engine Works

Introduction of Google

Google Inc. is an American multinational corporation specializing in Internet-related services and product. These embrace search, cloud computing, software, and on-line advertising technologies.
The corporation has been calculable to run over a meg servers in information centers round the world and to method over one billion search requests. Google-owned sites like YouTube and Blogger.

Google Search. It happens billions of times daily within the blink of an eye fixed. Explore the art and science that creates it potential.

There are 4 major functionality is doing Google Search Process. They are

  • Crawling and Indexing
  • Algarithms
  • Fighting Spam
  • Google Policies

Google Crawling and Indexing :

The journey of a question starts before you ever blood group search, with creep and assortment the online of trillions of documents. Google Crawling We use code referred to as “web crawlers” to find in public offered webpages. the foremost well-known crawler is termed “Google bot.” Crawlers investigate webpages and follow links on those pages, very similar to you\'d if you were browsing content on the online. they\'re going from link to link and convey knowledge concerning those webpages back to Google’s servers.
The crawl method begins with an inventory of internet addresses from past crawls and sitemaps provided by web site house owners. As our crawlers visit these websites, they appear for links for different pages to go to. The code pays special attention to new sites, changes to existing sites and dead links. Computer programs verify which websites to crawl, how often, and the way several pages to fetch from every web site. Google does not settle for payment to crawl a web site a lot of ofttimes for our internet search results. we tend to care a lot of concerning having the simplest doable results as a result of within the long haul that’s what’s best for users and, therefore, our business.
Organizing webpages information by indexing The web is like associate degree ever-growing library with billions of books and no central classification system. Google primarily gathers the pages throughout the crawl method and so creates associate degree index, thus we all know precisely a way to look things up. very similar to the index within the back of a book, the Google index includes data concerning words and their locations. after you search, at the foremost basic level, our algorithms search your search terms within the index to search out the acceptable pages.
The search method gets way more complicated from there. after you rummage around for “dogs” you don’t need a page with the word “dogs” thereon many times. you almost certainly need photos, videos or an inventory of breeds. Google’s assortment systems note many alternative aspects of pages, like after they were revealed, whether or not they contain photos and videos, and far a lot of. With the information Graph, we’re continued to travel on the far side keyword matching to higher perceive the individuals, places and stuff you care concerning.

Monday, 7 October 2013

Google Penguin Update 2.1 Has Launched

Google’s Matt Cutts proclaimed late on Friday that Penguin seabird two.1 was launching, touching roughly a hundred and twenty fifth of searches “to an apparent degree.” this can be the primary official Penguin seabird announcement we’ve seen since Google discovered its initial Penguin 2.0 in May. Penguin 2.0 was the largest tweak to Penguin since the update at first launched in April of last year, that was why it had been known as 2.0 despite the update obtaining many refreshes in between. Cutts same this regarding Penguin 2.0 back once it rolled out: “So this one could be a very little a lot of comprehensive than Penguin 1.0, and that we expect it to travel a bit bit deeper, and have a bit bit a lot of of a bearing than the first version of Penguin.” Penguin 2.0 was same to have an effect on two.3% of queries with previous information refreshes solely impacting zero.1% and 0.3%. The initial Penguin update affected three.1%. whereas this latest version (2.1) might not be as huge as two.0 or the first, the half of queries affected still represents a considerably larger question set than the opposite past minor refreshes. Hat tip to Danny Sullivan for the numbers. the oldsters over at computer programme Land, by the way, are keeping an inventory of version numbers for these updates, that differs from Google’s actual numbers, thus if you’ve been going by those, Danny kinds out the confusion for you. Penguin, of course, is intended to attack webspam. Here’s what Google same regarding it within the initial launch: The modification can decrease rankings for sites that we have a tendency to believe square measure violating Google’s existing quality tips. We’ve perpetually targeted webspam in our rankings, and this rule represents another improvement in our efforts to scale back webspam and promote prime quality content. whereas we have a tendency to can’t impart specific signals as a result of we have a tendency to don’t need to allow folks some way to game our search results and worsen the expertise for users, our recommendation for webmasters is to target making prime quality sites that make an honest user expertise and use white hat SEO ways rather than participating in aggressive webspam ways.

Monday, 30 September 2013

The New Google Hummingbird Algorithm

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far.
What’s a “search algorithm?”
That’s a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.
What’s “Hummingbird?”
It’s the name of the new search algorithm that Google is using, one that Google says should return better results.
So that “PageRank” algorithm is dead?
No. PageRank is one of over 200 major “ingredients” that go into the Hummingbird recipe. Hummingbird looks at PageRank — how important links to a page are deemed to be — along with other factors like whether Google believes a page is of good quality, the words used on it and many other things (see our Periodic Table Of SEO Success Factors for a better sense of some of these).
Why is it called Hummingbird?
Google told us the name come from being “precise and fast.”
When did Hummingbird start? Today?
Google started using Hummingbird about a month ago, it said. Google only announced the change today.
What does it mean that Hummingbird is now being used?
Think of a car built in the 1950s. It might have a great engine, but it might also be an engine that lacks things like fuel injection or be unable to use unleaded fuel. When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one. It also did this so quickly that no one really noticed the switch.
When’s the last time Google replaced its algorithm this way?
Google struggled to recall when any type of major change like this last happened. In 2010, the “Caffeine Update” was a huge change. But that was also a change mostly meant to help Google better gather information (indexing) rather than sorting through the information. Google search chief Amit Singhal told me that perhaps 2001, when he first joined the company, was the last time the algorithm was so dramatically rewritten.
What about all these Penguin, Panda and other “updates” — haven’t those been changes to the algorithm?
Panda, Penguin and other updates were changes to parts of the old algorithm, but not an entire replacement of the whole. Think of it again like an engine. Those things were as if the engine received a new oil filter or had an improved pump put in. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda
The new engine is using old parts?
Yes. And no. Some of the parts are perfectly good, so there was no reason to toss them out. Other parts are constantly being replaced. In general, Hummingbird — Google says — is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then.
What type of “new” search activity does Hummingbird help?
“Conversational search” is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.
“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.
Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.
In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.
I thought Google did this conversational search stuff already!
It does (see Google’s Impressive “Conversational Search” Goes Live On Chrome), but it had only been doing it really within its Knowledge Graph answers. Hummingbird is designed to apply the meaning technology to billions of pages from across the web, in addition to Knowledge Graph facts, which may bring back better results.
Does it really work? Any before-and-afters?
We don’t know. There’s no way to do a “before-and-after” ourselves, now. Pretty much, we only have Google’s word that Hummingbird is improving things. However, Google did offer some before-and-after examples of its own, that it says shows Hummingbird improvements.
A search for “acid reflux prescription” used to list a lot of drugs (such as this, Google said), which might not be necessarily be the best way to treat the disease. Now, Google says results have information about treatment in general, including whether you even need drugs, such as this as one of the listings.
A search for “pay your bills through citizens bank and trust bank” used to bring up the home page for Citizens Bank but now should return the specific page about paying bills
A search for “pizza hut calories per slice” used to list an answer like this, Google said, but not one from Pizza Hut. Now, it lists this answer directly from Pizza Hut itself, Google says.
Could it be making Google worse?
Almost certainly not. While we can’t say that Google’s gotten better, we do know that Hummingbird — if it has indeed been used for the past month — hasn’t sparked any wave of consumers complaining that Google’s results suddenly got bad. People complain when things get worse; they generally don’t notice when things improve.
Does this mean SEO is dead?
No, SEO is not yet again dead. In fact, Google’s saying there’s nothing new or different SEOs or publishers need to worry about. Guidance remains the same, it says: have original, high-quality content. Signals that have been important in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways.
Does this mean I’m going to lose traffic from Google?
If you haven’t in the past month, well, you came through Hummingbird unscathed. After all, it went live about a month ago. If you were going to have problems with it, you would have known by now.
By and large, there’s been no major outcry among publishers that they’ve lost rankings. This seems to support Google saying this is very much a query-by-query effect, one that may improve particular searches — particularly complex ones — rather than something that hits “head” terms that can, in turn, cause major traffic shifts.
But I did lose traffic!
Perhaps it was due to Hummingbird, but Google stressed that it could also be due to some of the other parts of its algorithm, which are always being changed, tweaked or improved. There’s no way to know.
How do you know all this stuff?
Google shared some of it at its press event today, and then I talked with two of Google’s top search execs, Amit Singhal and Ben Gomes, after the event for more details. I also hope to do a more formal look at the changes from those conversations in the near future. But for now, hopefully you’ve found this quick FAQ based on those conversations to be helpful.
By the way, another term for the “meaning” connections that Hummingbird does is “entity search,” and we have an entire panel on that at our SMX East search marketing show in New York City, next week. The Coming “Entity Search” Revolution session is part of an entire “Semantic Search” track that also gets into ways search engines are discovering meanings behind words. Learn more about the track and the entire show on the agenda page.
Reference URL : http://searchenginewatch.com/article/2287290/Google-Panda-Penguin-Phantom-3-Recovery-Examples

Thursday, 12 September 2013

Google Keyword Analysis Tool for Keyword Volume Research

Google Keyword Planner professionals and cons
With the appearance of the Keyword Planner, Google is creating a robust statement that they will still concentrate on supporting PPC advertisers instead of organic search marketers. thereto finish, the Keyword Planner is heavily targeted on PPC ads; you even got to register for associate degree AdWords account to use it (although you do not got to enter any payment info, associate degreed would solely find yourself paying for the tool if you created and launched an ad). That said, the tool positively retains some SEO utility.
Pros of Google Keyword Planner:
Users will currently read keyword volume on a hyper-local basis; i used to be ready to read search volume not just for the capital of Oklahoma space, however even drill down into Norman, the smaller OKC-area city wherever I live. this is often nice for businesses doing native and hyper-local SEO to induce a stronger plan of the quantity and competition in their region.
The tool divides keywords up into recommended ad groups; this is often designed to be a PPC-focused feature, however will offer some insight into that keywords Google deems to be semantically/topically connected.
The "multiply keyword lists" feature permits you to go looking on combos of words from 2 completely different lists. this enables you to mix your terms with modifiers like location or color and compare search volume while not having to concatenate in stand out.
Users will filter keywords below a precise search volume, therefore you do not even got to check out them.
Since you've got to be logged in to use the tool, users are not restricted to a hundred words like we tend to were with the logged-out version of the recent tool.
Cons of Google Keyword Planner: the power to pick out Broad, Phrase or precise match has been removed—only precise match information is currently on the market.
"Average monthly searches" is calculated over twelve months, which means the Keyword Planner is not a decent place to analysis trending topics. Use Google Trends for that.
the choice to solely hunt for words closely associated with your term has been removed. However, Google has aforesaid they\'re going to in all probability add it back in.
Device targeting is gone—no a lot of segmenting volume for desktop vs. mobile searches. this implies volume numbers area unit, in general, higher for the Keyword Planner than they were for Keyword Tool since those 2 buckets are combined.
"Local" vs "Global" search volume isn't any longer mechanically displayed. Instead, world (which Google is currently job "all locations") is that the default and users should drill down into specific nativees for local search volume. To me, the extra practicality around location targeting makes this a mixed blessing, however users can in all probability miss the simple comparison of seeing native and world side-by-side.

Wednesday, 11 September 2013

Google Sandbox and Penalty Checker Tool

Active age of a domain should not be confused with the date of registration on a domain's WHOIS record, but instead refers to the time when Google first indexed pages on the domain. Keyword competitiveness refers to the search frequency of a word on Google search, with observation suggesting that the higher the search frequency of a word, the increasing likelihood that the sandbox filter effect will come into play.

Google Sandbox Checker Tool
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Google Sandbox and Penalty websites checker tool
While the presence of the Google Sandbox has been long debated, Google has made no direct disclosure on the matter. However, as the sandbox effect almost certainly refers to a set of filters in play for anti-spam purposes, it is unlikely Google would ever provide details on the matter. In one instance though, Google's John Mueller, has mentioned that "it can take a bit of time for search engines to catch up with your content, and to learn to treat it appropriately.

Friday, 6 September 2013

Google Keyword Planner has replaced Google Keyword Tool

Using Keyword Planner used to keyword ideas and traffic estimates.
Google Keyword Planner is sort of a workshop for building new Search Network campaigns or increasing existing ones. you will hunt for keyword and ad cluster ideas, see however an inventory of keywords would possibly perform, and even produce a brand new keyword list by multiplying many lists of keywords along. A free AdWords tool, Keyword Planner may assist you opt for competitive bids and budgets to use along with your campaigns.

Google Keyword Planner
Whether you are new on-line advertising or associate degree knowledgeable about professional, you will use Keyword Planner to put the groundwork for a flourishing campaign.
As you start with Keyword Planner, we have a tendency to suggest learning a lot of regarding the following:
edges of exploitation Keyword Planner
a way to use Keyword Planner for keyword analysis
a way to use Keyword Planner to huge traffic estimates and save keywords to your account
Benefits of exploitation Keyword Planner Keyword Planner makes the method of building a brand new Search Network campaign or purification associate degree existing campaign a lot of economical. The tool provides you larger insight into that keywords, ad groups, bids, and budgets you will wish to use.
analysis keywords. want facilitate finding keywords to feature to a brand new campaign? Or, perhaps you wish to search out extra keywords to feature to associate degree existing campaign. you will hunt for keyword and ad teams ideas supported terms that area unit relevant to your product or service, your landing page, or totally different product classes.
Get historical statistics and traffic estimates. Use statistics like search volume to assist you opt that keywords to use for a brand new or existing campaign. Get estimates, like calculable clicks, to urge a thought of however an inventory of keywords would possibly perform for a given bid and budget. These estimates may facilitate guide your call on that bids and budgets to line.

Wednesday, 4 September 2013

Latest SEO Interview Questions 2013

These area unit terribly useful for SEO interview that may positively bring a victorious and bright SEO Career. These SEO Interview questions and answers 2013 area unit congregated by our SEO consultants so as to save lots of your precious time and efforts and deliver a group of best and most often asked queries only for you. Following Latest SEO questions are very useful to everyone SEO Analyst people to got SEO Jobs in Any SEO Company Interviews.
  • What is a Search Engine?
  • Tell me about Google and any other 2 Search Engines
  • What is the difference between SEO and SEM?
  • What is the difference between SEO and SMO?
  • Organic Traffic / Paid Ads Get Traffic Which one is the best for SEO Keywords Ranking?
  • What is .htaccess file and tell me it usages ?
  • Tell me about robots.txt ?
  • How many analysis report needed for one new website?
  • Tell me how many onpage factors you know
  • What are the different techniques used in Off Page Optimization ?
  • what are the tools are used to get one website keywords, traffic and error messages and warnings
  • Tell me about sitemap.xml
  • How many redirect methods you know and tell me all
  • what is image optimization ?
  • Tell me a difference between 301 and 302 redirect?
More SEO Questions with Answers are publish Soon......