+Chenthil Vel SEO Analyst Latest SEO News 2018 | September 2013

Latest SEO News Updates

Monday, 30 September 2013

The New Google Hummingbird Algorithm

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far.
What’s a “search algorithm?”
That’s a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.
What’s “Hummingbird?”
It’s the name of the new search algorithm that Google is using, one that Google says should return better results.
So that “PageRank” algorithm is dead?
No. PageRank is one of over 200 major “ingredients” that go into the Hummingbird recipe. Hummingbird looks at PageRank — how important links to a page are deemed to be — along with other factors like whether Google believes a page is of good quality, the words used on it and many other things (see our Periodic Table Of SEO Success Factors for a better sense of some of these).
Why is it called Hummingbird?
Google told us the name come from being “precise and fast.”
When did Hummingbird start? Today?
Google started using Hummingbird about a month ago, it said. Google only announced the change today.
What does it mean that Hummingbird is now being used?
Think of a car built in the 1950s. It might have a great engine, but it might also be an engine that lacks things like fuel injection or be unable to use unleaded fuel. When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one. It also did this so quickly that no one really noticed the switch.
When’s the last time Google replaced its algorithm this way?
Google struggled to recall when any type of major change like this last happened. In 2010, the “Caffeine Update” was a huge change. But that was also a change mostly meant to help Google better gather information (indexing) rather than sorting through the information. Google search chief Amit Singhal told me that perhaps 2001, when he first joined the company, was the last time the algorithm was so dramatically rewritten.
What about all these Penguin, Panda and other “updates” — haven’t those been changes to the algorithm?
Panda, Penguin and other updates were changes to parts of the old algorithm, but not an entire replacement of the whole. Think of it again like an engine. Those things were as if the engine received a new oil filter or had an improved pump put in. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda
The new engine is using old parts?
Yes. And no. Some of the parts are perfectly good, so there was no reason to toss them out. Other parts are constantly being replaced. In general, Hummingbird — Google says — is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then.
What type of “new” search activity does Hummingbird help?
“Conversational search” is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.
“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.
Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.
In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.
I thought Google did this conversational search stuff already!
It does (see Google’s Impressive “Conversational Search” Goes Live On Chrome), but it had only been doing it really within its Knowledge Graph answers. Hummingbird is designed to apply the meaning technology to billions of pages from across the web, in addition to Knowledge Graph facts, which may bring back better results.
Does it really work? Any before-and-afters?
We don’t know. There’s no way to do a “before-and-after” ourselves, now. Pretty much, we only have Google’s word that Hummingbird is improving things. However, Google did offer some before-and-after examples of its own, that it says shows Hummingbird improvements.
A search for “acid reflux prescription” used to list a lot of drugs (such as this, Google said), which might not be necessarily be the best way to treat the disease. Now, Google says results have information about treatment in general, including whether you even need drugs, such as this as one of the listings.
A search for “pay your bills through citizens bank and trust bank” used to bring up the home page for Citizens Bank but now should return the specific page about paying bills
A search for “pizza hut calories per slice” used to list an answer like this, Google said, but not one from Pizza Hut. Now, it lists this answer directly from Pizza Hut itself, Google says.
Could it be making Google worse?
Almost certainly not. While we can’t say that Google’s gotten better, we do know that Hummingbird — if it has indeed been used for the past month — hasn’t sparked any wave of consumers complaining that Google’s results suddenly got bad. People complain when things get worse; they generally don’t notice when things improve.
Does this mean SEO is dead?
No, SEO is not yet again dead. In fact, Google’s saying there’s nothing new or different SEOs or publishers need to worry about. Guidance remains the same, it says: have original, high-quality content. Signals that have been important in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways.
Does this mean I’m going to lose traffic from Google?
If you haven’t in the past month, well, you came through Hummingbird unscathed. After all, it went live about a month ago. If you were going to have problems with it, you would have known by now.
By and large, there’s been no major outcry among publishers that they’ve lost rankings. This seems to support Google saying this is very much a query-by-query effect, one that may improve particular searches — particularly complex ones — rather than something that hits “head” terms that can, in turn, cause major traffic shifts.
But I did lose traffic!
Perhaps it was due to Hummingbird, but Google stressed that it could also be due to some of the other parts of its algorithm, which are always being changed, tweaked or improved. There’s no way to know.
How do you know all this stuff?
Google shared some of it at its press event today, and then I talked with two of Google’s top search execs, Amit Singhal and Ben Gomes, after the event for more details. I also hope to do a more formal look at the changes from those conversations in the near future. But for now, hopefully you’ve found this quick FAQ based on those conversations to be helpful.
By the way, another term for the “meaning” connections that Hummingbird does is “entity search,” and we have an entire panel on that at our SMX East search marketing show in New York City, next week. The Coming “Entity Search” Revolution session is part of an entire “Semantic Search” track that also gets into ways search engines are discovering meanings behind words. Learn more about the track and the entire show on the agenda page.
Reference URL : http://searchenginewatch.com/article/2287290/Google-Panda-Penguin-Phantom-3-Recovery-Examples

Thursday, 12 September 2013

Google Keyword Analysis Tool for Keyword Volume Research

Google Keyword Planner professionals and cons
With the appearance of the Keyword Planner, Google is creating a robust statement that they will still concentrate on supporting PPC advertisers instead of organic search marketers. thereto finish, the Keyword Planner is heavily targeted on PPC ads; you even got to register for associate degree AdWords account to use it (although you do not got to enter any payment info, associate degreed would solely find yourself paying for the tool if you created and launched an ad). That said, the tool positively retains some SEO utility.
Pros of Google Keyword Planner:
Users will currently read keyword volume on a hyper-local basis; i used to be ready to read search volume not just for the capital of Oklahoma space, however even drill down into Norman, the smaller OKC-area city wherever I live. this is often nice for businesses doing native and hyper-local SEO to induce a stronger plan of the quantity and competition in their region.
The tool divides keywords up into recommended ad groups; this is often designed to be a PPC-focused feature, however will offer some insight into that keywords Google deems to be semantically/topically connected.
The "multiply keyword lists" feature permits you to go looking on combos of words from 2 completely different lists. this enables you to mix your terms with modifiers like location or color and compare search volume while not having to concatenate in stand out.
Users will filter keywords below a precise search volume, therefore you do not even got to check out them.
Since you've got to be logged in to use the tool, users are not restricted to a hundred words like we tend to were with the logged-out version of the recent tool.
Cons of Google Keyword Planner: the power to pick out Broad, Phrase or precise match has been removed—only precise match information is currently on the market.
"Average monthly searches" is calculated over twelve months, which means the Keyword Planner is not a decent place to analysis trending topics. Use Google Trends for that.
the choice to solely hunt for words closely associated with your term has been removed. However, Google has aforesaid they\'re going to in all probability add it back in.
Device targeting is gone—no a lot of segmenting volume for desktop vs. mobile searches. this implies volume numbers area unit, in general, higher for the Keyword Planner than they were for Keyword Tool since those 2 buckets are combined.
"Local" vs "Global" search volume isn't any longer mechanically displayed. Instead, world (which Google is currently job "all locations") is that the default and users should drill down into specific nativees for local search volume. To me, the extra practicality around location targeting makes this a mixed blessing, however users can in all probability miss the simple comparison of seeing native and world side-by-side.

Wednesday, 11 September 2013

Google Sandbox and Penalty Checker Tool

Active age of a domain should not be confused with the date of registration on a domain's WHOIS record, but instead refers to the time when Google first indexed pages on the domain. Keyword competitiveness refers to the search frequency of a word on Google search, with observation suggesting that the higher the search frequency of a word, the increasing likelihood that the sandbox filter effect will come into play.

Google Sandbox Checker Tool
5 stars - based on 500 reviews
Google Sandbox and Penalty websites checker tool
While the presence of the Google Sandbox has been long debated, Google has made no direct disclosure on the matter. However, as the sandbox effect almost certainly refers to a set of filters in play for anti-spam purposes, it is unlikely Google would ever provide details on the matter. In one instance though, Google's John Mueller, has mentioned that "it can take a bit of time for search engines to catch up with your content, and to learn to treat it appropriately.

Friday, 6 September 2013

Google Keyword Planner has replaced Google Keyword Tool

Using Keyword Planner used to keyword ideas and traffic estimates.
Google Keyword Planner is sort of a workshop for building new Search Network campaigns or increasing existing ones. you will hunt for keyword and ad cluster ideas, see however an inventory of keywords would possibly perform, and even produce a brand new keyword list by multiplying many lists of keywords along. A free AdWords tool, Keyword Planner may assist you opt for competitive bids and budgets to use along with your campaigns.

Google Keyword Planner
Whether you are new on-line advertising or associate degree knowledgeable about professional, you will use Keyword Planner to put the groundwork for a flourishing campaign.
As you start with Keyword Planner, we have a tendency to suggest learning a lot of regarding the following:
edges of exploitation Keyword Planner
a way to use Keyword Planner for keyword analysis
a way to use Keyword Planner to huge traffic estimates and save keywords to your account
Benefits of exploitation Keyword Planner Keyword Planner makes the method of building a brand new Search Network campaign or purification associate degree existing campaign a lot of economical. The tool provides you larger insight into that keywords, ad groups, bids, and budgets you will wish to use.
analysis keywords. want facilitate finding keywords to feature to a brand new campaign? Or, perhaps you wish to search out extra keywords to feature to associate degree existing campaign. you will hunt for keyword and ad teams ideas supported terms that area unit relevant to your product or service, your landing page, or totally different product classes.
Get historical statistics and traffic estimates. Use statistics like search volume to assist you opt that keywords to use for a brand new or existing campaign. Get estimates, like calculable clicks, to urge a thought of however an inventory of keywords would possibly perform for a given bid and budget. These estimates may facilitate guide your call on that bids and budgets to line.

Wednesday, 4 September 2013

Latest SEO Interview Questions 2013

These area unit terribly useful for SEO interview that may positively bring a victorious and bright SEO Career. These SEO Interview questions and answers 2013 area unit congregated by our SEO consultants so as to save lots of your precious time and efforts and deliver a group of best and most often asked queries only for you. Following Latest SEO questions are very useful to everyone SEO Analyst people to got SEO Jobs in Any SEO Company Interviews.
  • What is a Search Engine?
  • Tell me about Google and any other 2 Search Engines
  • What is the difference between SEO and SEM?
  • What is the difference between SEO and SMO?
  • Organic Traffic / Paid Ads Get Traffic Which one is the best for SEO Keywords Ranking?
  • What is .htaccess file and tell me it usages ?
  • Tell me about robots.txt ?
  • How many analysis report needed for one new website?
  • Tell me how many onpage factors you know
  • What are the different techniques used in Off Page Optimization ?
  • what are the tools are used to get one website keywords, traffic and error messages and warnings
  • Tell me about sitemap.xml
  • How many redirect methods you know and tell me all
  • what is image optimization ?
  • Tell me a difference between 301 and 302 redirect?
More SEO Questions with Answers are publish Soon......