Matt Cutts Says about importance of Body Content to Google Search Engine

A quick reminder from Matt Cutts on the importance of content in the body of a page. The statement Matt Cutts made was that there is importance of content in the body of a page and not just the header, such as the title tag. If the title tag and meta data do not match the content in the body of the page on some level, that can confuse Google. Matt said make sure the stuff in the header is unique and great but make sure you pay attention to the body of your content ensuring it has unique and great content, as well. It is a very obvious point to most of our readers, but Matt answered this question in a very cute manner, i.e., with his body cropped out.

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2014 Google Algorithm Update Based on guest blogging by Matt Cutts

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way any more. Here’s an example unsolicited, spam email that I recently received:

What is Google's view on guest blogging for links?

Does Google take action on spammy guest blogging activities?

How can I guest blog without it appearing as if I paid for links?

Original Source: http://www.mattcutts.com/blog/guest-blogging/

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