Google Algorithm Update 2014 - Rolling Out Panda 4.0 Now

Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm. Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results. But didn’t Google stop updating us on Panda refreshes and updates since they are monthly rolling updates? Yes, but this is a bigger update. Panda 4.0 must be a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes...

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What is 404 versus a 410 ? Matt cutts, Does Google do anything different when encountering a 404 versus a 410

Matt Cutts Explains How Google Treats 404 and 410 Status Codes First of all, Matt explains what a 404 and a 410 is. These refer to HTTP status codes; whenever a browser or Googlebot asks for a page, the website sends back a status code. For example, a status code of 200 means everything is fine, whereas a status code of 404 means the page was not found. And then there’s a 410, which means the page is permanently gone. Matt says Google does treat 404′s and 410′s a little differently, but...

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