Google Penguin Update 2.1 Has Launched

Google Penguin Update 2.1 Has Launched

Google’s Matt Cutts proclaimed late on Friday that Penguin seabird two.1 was launching, touching roughly a hundred and twenty fifth of searches “to an apparent degree.” this can be the primary official Penguin seabird announcement we’ve seen since Google discovered its initial Penguin 2.0 in May. Penguin 2.0 was the largest tweak to Penguin since the update at first launched in April of last year, that was why it had been known as 2.0 despite the update obtaining many refreshes in between. Cutts same this regarding Penguin 2.0 back once it rolled out: “So this one could be a very little a lot of comprehensive than Penguin 1.0, and that we expect it to travel a bit bit deeper, and have a bit bit a lot of of a bearing than the first version of Penguin.” Penguin 2.0 was same to have an effect on two.3% of queries with previous information refreshes solely impacting zero.1% and 0.3%. The initial Penguin update affected three.1%. whereas this latest version (2.1) might not be as huge as two.0 or the first, the half of queries affected still represents a considerably larger question set than the opposite past minor refreshes. Hat tip to Danny Sullivan for the numbers. the oldsters over at computer programme Land, by the way, are keeping an inventory of version numbers for these updates, that differs from Google’s actual numbers, thus if you’ve been going by those, Danny kinds out the confusion for you. Penguin, of course, is intended to attack webspam. Here’s what Google same regarding it within the initial launch: The modification can decrease rankings for sites that we have a tendency to believe square measure violating Google’s existing quality tips. We’ve perpetually targeted webspam in our rankings, and this rule represents another improvement in our efforts to scale back webspam and promote prime quality content. whereas we have a tendency to can’t impart specific signals as a result of we have a tendency to don’t need to allow folks some way to game our search results and worsen the expertise for users, our recommendation for webmasters is to target making prime quality sites that make an honest user expertise and use white hat SEO ways rather than participating in aggressive webspam ways.