Overview of 2013 Google Algorithm Changes Based on SEO

There are 15 major changes are occurred in Google Algorithm target on SEO.
They are,

• Unnamed Update — November 14, 2013
• Penguin 2.1 (#5) — October 4, 2013
• Hummingbird — August 20, 2013
• In-depth Articles — August 6, 2013
• Unnamed Update — July 26, 2013
• Knowledge Graph Expansion — July 19, 2013
• Panda Recovery — July 18, 2013
• Multi-Week Update — June 27, 2013
• Panda Dance — June 11, 2013
• "Payday Loan" Update — June 11, 2013
• Penguin 2.0 (#4) — May 22, 2013
• Domain Crowding — May 21, 2013
• "Phantom" — May 9, 2013
• Panda #25 — March 14, 2013
• Panda #24 — January 22, 2013

Panda #24 — January 22, 2013 This is this the first Google Algorithm update in 2013. Google announced its first official update of 2013, claiming 1.2% of queries affected. This did not seem related to talk of an update around 1/17-18 (which Google did not confirm).

Panda #25 — March 14, 2013 Matt Cutts pre-announced a Panda update at SMX West, and suggested it would be the last update before Panda was integrated into the core algorithm. The exact date was unconfirmed, but MozCast data suggests 3/13-3/14.

"Phantom" — May 9, 2013 In the period around May 9th, there were many reports of an algorithm update (also verified by high MozCast activity). The exact nature of this update was unknown, but many sites reported significant traffic loss.

Domain Crowding — May 21, 2013 Google released an update to control domain crowding/diversity deep in the SERPs (pages 2+). The timing was unclear, but it seemed to roll out just prior to Penguin 2.0 in the US and possibly the same day internationally.

Penguin 2.0 (#4) — May 22, 2013 After months of speculation bordering on hype, the 4th Penguin update (dubbed "2.0" by Google) arrived with only moderate impact. The exact nature of the changes were unclear, but some evidence suggested that Penguin 2.0 was more finely targeted to the page level.

"Payday Loan" Update — June 11, 2013 Google announced a targeted algorithm update to take on niches with notoriously spammy results, specifically mentioning payday loans and porn. The update was announced on June 11th, but Matt Cutts suggested it would roll out over a 1-2 month period.

Panda Dance — June 11, 2013 While not an actual Panda update, Matt Cutts made an important clarification at SMX Advanced, suggesting that Panda was still updating monthly, but each update rolled out over about 10 days. This was not the "everflux" many people had expected after Panda #25.

Multi-Week Update — June 27, 2013 Google's Matt Cutts tweeted a reply suggesting a "multi-week" algorithm update between roughly June 12th and "the week after July 4th". The nature of the update was unclear, but there was massive rankings volatility during that time period, peaking on June 27th (according to MozCast data). It appears that Google may have been testing some changes that were later rolled back.

Panda Recovery — July 18, 2013 Google confirmed a Panda update, but it was unclear whether this was one of the 10-day rolling updates or something new. The implication was that this was algorithmic and may have "softened" some previous Panda penalties.

Knowledge Graph Expansion — July 19, 2013 Seemingly overnight, queries with Knowledge Graph (KG) entries expanded by more than half (+50.4%) across the MozCast data set, with more than a quarter of all searches showing some kind of KG entry.

Unnamed Update — July 26, 2013 MozCast tracked a large Friday spike (105° F), with other sources showing significant activity over the weekend. Google has not confirmed this update.

In-depth Articles — August 6, 2013 Google added a new type of news result called "in-depth articles", dedicated to more evergreen, long-form content. At launch, it included links to three articles, and appeared across about 3% of the searches that MozCast tracks.

Hummingbird — August 20, 2013 Announced on September 26th, Google suggested that the "Hummingbird" update rolled out about a month earlier. Our best guess ties it to a MozCast spike on August 20th and many reports of flux from August 20-22. Hummingbird has been compared to Caffeine, and seems to be a core algorithm update that may power changes to semantic search and the Knowledge Graph for months to come.

Penguin 2.1 (#5) — October 4, 2013 After a 4-1/2 month gap, Google launched another Penguin update. Given the 2.1 designation, this was probably a data update (primarily) and not a major change to the Penguin algorithm. The overall impact seemed to be moderate, although some webmasters reported being hit hard.

Unnamed Update — November 14, 2013 Multiple Google trackers picked up unusual activity, which co-occurred with a report of widespread DNS errors in Google Webmaster Tools. Google did not confirm an update, and the cause and nature of this flux was unclear.

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Latest SEO Strategy Trend 2014 Updated News

The internet world is an ever changing platform where new is in, old is out every other day. Google algorithms constantly change from time to time which often has a strong impact on existing websites. Only if website owners and business establishments understand the future that is imminent, one will be able to cope up. The SEO strategy trend for 2014 will be quite different and being prepped up to face changes will play a role in determining future success.

Semantic Searches

With the recent Google Hummingbird update, it's more about providing relevant searches and quality content to people. Semantic searches are being pushed to the forefront while the concept of long tail keywords are being forced to the back. Even though, it's difficult to adopt this new trend, it matters a lot because SEO strategy trends of 2013 will no longer work. Try not to focus on keyword density and link quantity but rather on relevant, useful content that will assist users achieve their goal.

Focus on Emerging Platforms

The computer is now a primitive platform because websites are being regularly accessed on tablets, smartphones or every other new device that's coming into the market. Business marketeers should now consider optimizing their websites for mobile platforms as the future lies there. Mobile SEO will be significant in 2014 with web pages being specifically designed to be viewed and interacted with on this platform. It's got huge potential and is growing at a rapid rate to occupy the primary space.

Engage Users with Social Media

Without further questioning, social media rules the web world. Websites like Reddit and Imgur are driving more traffic than actual websites. Basically, the internet is made up fo websites and these driving social media sites should be given primary focus. The more a company can engage audience on Tumblr or Facebook, the easier it will be for them to build brand reputation and carry it back to their website. Pinterest, Vine and Instagram are other popular growing social networks to watch out for. Encourage users to interact more, comment and be part of the community than being sole vis

Bigger Content, Lesser Keywords

Earlier, the minimum accepted length for an article was just 300 words but times changed. It became 500 in 2013 but come next year, the Search Engine Journal opines 1000 words will be the new norm. Before 2017, it could even be 2000 words or more according to surveys conducted. Even though, the word count increases for an article, keywords will become lesser and more relevant. Stuffing content with high keyword density is long gone, following Google's Panda and Penguin updates.

Privacy Matters

Assuring the audience that their information is stored and stays private matters in 2014. With surveillance going high, it is obvious that readers are concerned about sharing their information online. The more it develops, the stronger level of encryption websites should use and ensure visitors that they are secure. Protecting them using SSL certificates and stopping hackers, data thieves from acquiring private files is expected of website hosts. Read Comodo SSL Reviews here:

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Matt Cutts Says Seo News 2014 Updates: Responsive Design Won't Hurt Your SEO

Does a site leveraging responsive design "lose" any SEO benefit compared to a more traditional m. site?

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Latest News Updates : Google Changes Reveal the Future of SEO

Latest News Updates : Google Changes Reveal the Future of SEO

The previous couple of weeks are wonderful. Google has created some massive changes and that they area unit all a part of a extended term strategy that has several elements. In short, Google is doing a superb job of pushing individuals faraway from military science SEO behavior and toward a a lot of strategic approach. You could argue that "tactical SEO is dead", however that is just about right. and do not frolic voice communication "SEO is dead" as a result of that's faraway from the reality, and that i may simply scream at you. Instead, let's take some steps back and perceive the large image. Here's a glance at the key developments, a number of Google's initiatives driving this alteration, and therefore the overall impact these changes can wear SEO.

Latest SEO NEWS Updates

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1. '(Not Provided)' Google created the move to create all organic searches secure beginning Sept twenty three. this suggests we've lost the flexibility to induce keyword knowledge for users incoming to our websites from Google search. Losing Google keyword knowledge is gloomy for variety of reasons. This impacts publishers in many ways, as well as losing a valuable tool for understanding what the intent of shoppers that return to their web site, for conversion optimization, and far a lot of. For military science SEO efforts, it simply implies that keywords knowledge is tougher to return by. There area unit ways in which to figure around this, for now, however it simply will not be quite as straightforward because it accustomed be. 2. No PageRank Update Since Feb Historically, Google has updated the PageRank numbers shown within the Google Toolbar each three months past just about, however those numbers haven't been updated since Feb. this suggests eight months have passed by, or 2 updates are skipped. In addition, Google's Distinguished Engineer Matt Cutts has same Toolbar PageRank will not be updated once more this year, leading several to take a position that PageRank goes away. I will not miss it as a result of i do not look into PageRank usually and that i commonly haven't got a Google toolbar in my browser. However, plenty of individuals still use it as a crude measure of a site's prominence. For sites with a home page that has PageRank seven or higher, it's going to in truth be cheap to assume that the positioning has some chops. Correspondingly, sites with a home page that features a PageRank of three or lower, it's either new, or in all probability an occasional quality expertise. Stuff within the middle, you simply do not know. If Google shuts off this knowledge flow entirely, that would not be shocking, then they'll have to be compelled to think about alternative universe (and better) measurements instead. this is able to truly be higher than exploitation PageRank anyway, as a result of Google says they do not use it that manner themselves, thus why ought to we? 3. Hummingbird There area unit some parts to Google's Hummingbird rule, proclaimed in time for Google's official birthday, however like caffein before it, this is often very a serious platform amendment. Google has designed a capability to grasp informal search queries far better than before. For example, submit a question to Google like "show Pine Tree State photos of Fenway Park", and it does: Both of those show informal search at work (but note that the Hub of the Universe Beacons accordion in 1968 once only 1 season, so is a blunder in this result – shows that they need abundant work to do!). Hummingbird very changes the keyword game quite bit. Over time, actual keyword matches can now not be such an enormous deal. The impact of this rule is probably going to be quite substantial over consequent two just about years. Net-net, they need drastically reduced access to the data, and area unit rolling out technology that changes the manner it all works at an equivalent time! 4. Google+ OK, this one is not new. Google launched Google+ June twenty eight, 2011. While it perceived to get off to a slow begin ab initio, several argue that it 's developed plenty of momentum, and is growing speedily. the information on Google+ 's market share is pretty arduous to take apart, however there area unit some clear impacts on search, like the show of customized results: And, whereas I firmly believe that a link in an exceedingly Google+ share is not treated sort of a regular net link, it appears doubtless to Pine Tree State that it will have some SEO price once combined with alternative factors. How Google+ fits into this image is that it had been designed from the bottom up to be a content sharing network that helps with establishing "identities " and "semantic relevance ". It will this quite well, and in spite of what you may scan in some places, there's a large amount of activity all told varieties of totally different verticals on Google+. 5. Authorship OK, authorship conjointly is not new (launched on June seven, 2011), however it's a vicinity of an even bigger image. Google will use this to associate new items of content with the one who wrote it. Over time, this knowledge is doubtless accustomed live that authors write stuff that draw a awfully robust response (links, social shares, +1s, comments) and provides them the next "Author Rank " (note that Google does not use this term, however those folks within the trade do). We won't cut into into the specifics of however Author Rank may work currently, however you'll scan "Want to Rank in Google? Build Your Author Rank Now" for my thoughts on ways in which they might look into that. That said, within the future you'll imagine that Google might use this as a ranking signal for queries wherever a lot of comprehensive articles area unit doubtless to be a decent response. Bottom line: your personal authority matters. I conjointly ought to mention Publisher Rank, the conception of building a site's authority, that is arguably a lot of vital. obtaining this payoff depends on a holistic approach to putting together your authority. 6. In-Depth Articles Google proclaimed a brand new feature, in-depth articles Transfiguration Day. you'll see Associate in Nursing example of this here: In-depth Articles Obamacare The Google announcement enclosed an announcement that "up to 100% of users' daily data desires involve learning a few broad topic." that's a reasonably massive range, and that i cogitate time that this feature can become a reasonably massive deal. Effectively, this is often a wholly new style of thanks to rank within the SERPs. This will increase the payoff from Author Rank and Publisher Rank – there's plenty to be gained by developing each of those, assumptive that Google truly will build it a ranking issue at some purpose. Note that I wrote some thoughts on however the role of in-depth articles might evolve. Is There a Pattern Here? Yes, there is. the information they need withdrawn has been traditionally employed by publishers to optimize their SEO efforts in an exceedingly} very military science manner. How do i buy higher PageRank? What area unit the keywords I ought to optimize for? Taking these items out of the image can scale back the main target on these kinds of goals. On the opposite facet of the coin, the six major Google changes listed higher than area unit all moves that encourage a lot of strategic behavior. Note that I did not refer Google currently, that is additionally a very massive deal too, and it's another massive piece of the Google set up, simply not a serious driver of the purpose i am attempting to create these days. All of those new items play a job in obtaining individuals to specialize in their authority, linguistics connexion, and therefore the user expertise. Again, this is often what Google needs. For clarity, i am not voice communication that Google designed these initiatives specifically to prevent individuals from being military science and build them strategic. i do not very recognize that. it's going to merely be the case that Google operates from a frame of reference that they require to search out and reward outstanding sites, pages, and authors that supply outstanding answers to user's search queries. however the sensible impact is that the same. The focus now could be on understanding your target users, manufacturing nice content, establishing your authority and visibility, and providing an excellent expertise for the users of your web site. Properly architecting your web site so the search engines will know it, as well as exploitation schema and connected markup, addressing native search (if that's relevant to you), and work of this sort still matters, too. But, the obsession with military science things like PageRank and keywords goes to change state. As Google tweaks the manner their service operates, and appearance for methods to capture new signals, they are doing things that naturally push you in this direction. it's not progressing to stop. Expect a lot of of an equivalent going forward!

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Google Page Rank Checker Tool - Free Online

Google Page Rank Check Tool - Free Online SEO Tool

Check Page Rank of your Web site pages instantly:

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What is Search Engine Optimization ? - Latest SEO Techniques

What is SEO [Search Engine Optimization]?

Search engine optimization (SEO) involves designing,writing, and coding a website in a way that helps to improve the volume and quality of traffic to your website from people using search engines.
While Search Engine Optimization is the focus of this booklet, keep in mind that it is one of many marketing techniques. A brief overview of other marketing techniques is provided at the end of this booklet.Effective SEO techniques help you get more potential customers to your website.
Websites that have higher rankings (i.e. presented higher in the search results) are identified to a larger number of people, who will then visit that site. Ensure that you define your market first before engaging in SEO techniques.

Latest SEO Techniques

SEO involves a wide range of techniques, some of which you may be able to do yourself and others that will require web development expertise. Techniques include increasing links from other websites to your web pages, editing the content of the website, reorganizing the structure and organization of your website, and coding changes. It also involves addressing problems that might prevent search engines from fully “crawling” a website.
As was mentioned, one of the most critical ways to improve your website’s ranking in the search engine results pages is improving the number and quality of websites that link to your site.
Google PageRank is a system for ranking web pages used by the Google search engine. PageRank assesses the extent and quality of web pages that link to your web pages. Because Google is currently the most popular search engine worldwide, according to comScore Inc. (Press Release, June 2008), the ranking of your web pages received on Google PageRank will affect the number of visitors to your website. Techniques to improve your page rank are discussed below.

Online Google Pagerank Checker Tool

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Difference Between “strong” and “b” Tags In Terms Of SEO

Matt Cutts, Google’s head of search spam, answers a question about text formatting in his latest video where a user writes in to ask: "In terms of SEO, what is the difference between tag and tag for emphasis on certain words of text. From the user perspective, both tags have the same effect (words in bold). Which tags should we use in which circumstances?" In terms of SEO, what is the difference between strong tag and bold tag for emphasis on certain words of text. From the user perspective, both tags have the same effect (words in bold). Which tag should we use, in which circumstances? This is a throwback question from 2006 when Matt assured us that, when it comes to SEO best practices, there is no difference between using or tags. Both tags get treated the exact same in terms of ranking and how pages are indexed. In the video Cutts recalled answering this question while adding that there is also no difference between and tags when it comes to ranking, scoring and other search factors. Matt was somewhat vague in his response, saying things may have changed since 2006, “but I really kind of doubt it.” You can use either one and Matt says there won’t be any difference when it comes to Google ranking. Matt says that the only difference between the two tags is that that tag refers to presentation, while the tag is a semantic label. But he reminds us that in practice they both do the same thing, every browser just uses the tags to make text bold. Matt ends the video by reassuring us not to worry about it. Go ahead and use whatever you prefer. Source from : http://www.searchenginejournal.com/matt-cutts-strong-bold-tags-seo/74073/

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