Latest SEO techniques, strategies and trends for 2018

How to improve your website traffic and conversion via Organic Search

The advanced SEO techniques and strategies in 2018 are expected to improve the functionality and quality of a large number of websites
 1. Mobile is the future

 2. The rise of voice search

 3. Make your site super-fast

 4. Make your website mobile friendly

 5. Constantly produce in-depth high quality content

 6. Make a strong presence in social media

 7. Link building: Keep quality in mind, not quantity

 8. Use long tail keywords in your SEO strategy

 9. Switch your website to https

 10. User experience is the new SEO

 11. Google is the King, but don’t forget Bing and Yahoo

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Google Acquires Content-Sharing Startup Kifi

Google is a lot of things, but in the world of social media it's still widely considered an incidental player. That might change with the announcement this week that Google's parent company Alphabet has acquired Mountain View, Calif-based Kifi, a start up Web site link-sharing platform. Kifi could possibly help the tech giant beef up its Google Spaces social media platform. Google Spaces aims to be the app individuals use to share content in groups on any topic. Group-sharing app KiFi has Google Search, YouTube and Chrome built into it. The details of the acquisition haven't been released, but Kifi said that part of its team will immediately start working on Google Spaces. That might dovetail with the general idea behind Kifi, which is to add context to collaboration efforts to somewhat ease the process of organizing and using information for a variety of group projects and interests. Kifi has also developed tools for contextualizing stored information, including a deep search engine for Twitter content and links. But Rand Fishkin, founder of Seattle-based SEO consulting company Moz, told us that it's important to be cautious in ascribing a motive to any of Google's small acquisitions like this one. "It could be a pure 'acquihire,' a use of Kifi's technology for a function entirely separate from its original use, or even an experiment that will never see a public launch," he said. "I wouldn't make any assumptions that Google's going deeper in the content production or distribution space based solely on this move." Team To Move Over Launched on May 16, Google Spaces is s a way to make group sharing easier for everyone from book clubs to work groups by enabling them to avoid jumping between apps to copy and paste links. With Google Spaces, group members can see whenever someone shares something new to a space, and the app’s conversational view lets users immediately see what the group is talking about without having to wade through a long thread. Neither company has revealed how many Kifi employees will be joining Google. However, on his Google Plus page, Google engineering director Eddie Kessler said the Kifi team has a great deal of expertise that will help Google, noting "their great expertise in organizing shared content and conversations." That could be helpful to Google Spaces, whose focus now is more on group chat capabilities. The Latest Startup Kifi was founded in 2012 by Dan Blumenfeld and Eishay Smith. The company’s early goal was to provide a consumer-centric experience of group activities and collaboration. In a post on Medium announcing the transaction, Kifi said that some of its services will soon be phased out. But even after the current iteration of Kifi is shut down, users will still have time to transfer their data to another platform of their choice, the company noted. "We see a lot of alignment to Google’s mission to organize the world’s information and make it universally accessible and useful," According to Kifi. "Our team will be joining the Spaces team at Google to build solutions focused on improving group sharing, conversation, and content finding." The transaction seems to fit in with Google’s recent acquisition strategy, which has focused on small startup companies that have developed novel ideas or technologies that are easier for Google to purchase rather than develop on its own. Just in the past month, the company has bought Internet service provider Webpass, French image recognition company Moodstocks and cloud-based video service provider Anvato.

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SSL Vs SEO - Google Official Announcement

SSL Vs SEO - HTTPS as a ranking signal

Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.

Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have created resources to help webmasters prevent and fix security breaches on their sites.

We want to go even further. At Google I/O a few months ago, we called for “HTTPS everywhere” on the web.

We’ve also seen more and more webmasters adopting HTTPS (also known as HTTP over TLS, or Transport Layer Security), on their website, which is encouraging.

For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We've seen positive results, so we're starting to use HTTPS as a ranking signal. For now it's only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

SEO advantages of switching to HTTPS

It is clear that HTTPS offers security, so it is definitely the choice to put you in Google’s good graces. There are also some additional SEO benefits for you to consider.

Increased rankings

The obvious one. As stated, Google has confirmed the slight ranking boost of HTTPS sites. Like most ranking signals, it is very hard to isolate on its own, but this is still something to keep in mind. On the plus side, the value of switching to HTTPS is very likely to increase over time.

Referrer Data

When traffic passes to an HTTPS site, the secure referral information is preserved. This is unlike what happens when traffic passes through an HTTP site, and it is stripped away and looks as though it is “direct.”

Security and privacy

HTTPS adds security for your SEO goals and website in several ways:

It verifies that the website is the one the server it is supposed to be talking to.

It prevents tampering by third parties.

It makes your site more secure for visitors.

It encrypts all communication, including URLs, which protects things like browsing history and credit card numbers.

What type of SSL certificate works best?

Companies offer a myriad and confusing array of SSL certificates. The two primary ones to pay attention to are:

Standard Validation SSL – Standard level of validation. Get Free SSL Here https://ssl.comodo.com/free-ssl-certificate.php.

Extended Validation SSL – Offers the highest level of validation and often costs.

Comparison of SSL Certificates - https://www.whichssl.com/compare-ssl-certificates.html

Related Source: Low Cost SSL Certificate Provider in India.

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What is Core Algorithm? Explain by Google Search Engine

Google last update core algorithm needs to be consistent enough to run by itself without much worry that it won't work right.

Panda is part of Google’s core ranking algorithm has gotten SEOs buzzing about what exactly being part of the core algorithm means. Now, Google has shared some more information about that, saying that the algorithm is consistent enough to not require many changes in the future and can run with less hand-holding.

Watch following Andrey Lipattsev, a search quality senior strategist at Google, said in regard to what core means: Andrey Lipattsev explains that Gary meant here that Panda is now part of the core ranking algorithm, and it means they do not need to know how it runs any more. It’s been tested, it works, and it can now run by itself without much worry. Ammon Johns, in the hangout, then said, “Once they forgot how it works, it is core?” To which Andrey Lipattsev replied, “That is exactly right.” Thanks for share this source: http://searchengineland.com/google-explains-what-it-means-to-be-part-of-the-core-algorithm-240681 Click to read to More Latest SEO News 2016

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Seven Rules of SEO 2018 - Digital Marketing

There is a lot of talk on the Web regarding search engine optimization (SEO) and how, if you just do this one thing, you will be at the top of Google. If only it were that easy. In fact, I believe there are seven distinct rules that a search engine optimizer needs to possess. Most people possess one or maybe two of these skills, very rarely do people posses all seven. In truth, to obtain all seven of theses skills will take time and effort — and, if you are running your own business, do you really have the time to do this?

The golden rules that I believe are necessary for SEO work are:

1. Web Design – Producing a visually attractive page.
2. HTML coding – Developing search engine-friendly coding that sits behind the web design.
3. Copy writing – Producing the actual readable text on the page.
4. Marketing – What are the actual searches that are being used, what key words actually get more business for your company?
5. An eye for detail — Even the smallest errors can stop spiderbots visiting your site.
6. Patience — There is a time lag on any change you make, waiting is a virtue.
7. IT skills — An appreciation of how search engine programs and the algorithms actually work.
1. Many website designers produce more and more eye-catching designs with animations and clever features hoping to entice the people onto their sites. This is the first big mistake; using designs like these may actually decrease your chances of a high Google rating. Yes, that’s right; all that money you have paid for the website design could be wasted because no one will ever find your site.

The reason for this is that before worrying about bringing people to your site, you need to get the spiderbots to like your site. Spiderbots are pieces of software used by the search engine companies to crawl the Internet looking at all the websites, and then having reviewed the sites, they use complex algorithms to rank the sites. Some of the complex techniques used by Web designers cannot be trawled by spiderbots. They come to your site, look at the HTML code and exit stage right, without even bothering to rank your site — meaning you will not be found on any meaningful search.

I am amazed how many times I look at websites and I immediately know they are a waste of money. The trouble is that both the Web designers and the company that paid the money really do not want to know this. In fact, I have stopped playing the messenger of bad news (too many shootings!); I now work round the problem.
Optimizing a website to be Google-friendly is often a compromise between a visually attractive site and an easy-to-find site.
2. The second skill is that of optimizing the actual HTML code to be spiderbot-friendly. I put this as different to the web design because you really do need to be “down and dirty” in the code rather than using an editor like FrontPage, which is OK for website design. This skill takes lots of time and experience to develop, and just when you think you have cracked it, the search engine companies change the algorithms used to calculate how high your site will appear in the search results.

This is no place for even the most enthusiastic amateur. Results need to be constantly monitored, pieces of code added or removed, and a check kept on what the competition is doing. Many people who design their own website feel they will get searched because it looks good, and totally miss out on this step. Without a strong technical understanding of how spiderbots work, you will always struggle to get your company on the first results page in Google. We actually run seven test domains that are testing different theories with different search engines. Remember that different search engines use different criteria and algorithms to rank your site — one size does not fit all.

3. Thirdly, I suggested that copy writing is a skill in its own right. This is the writing of the actual text that people coming to your site will read. The Googlebot and other spiderbots love text – but only when written well in properly constructed English. Some people try to stuff their site with keywords, while others put white writing on white space (so spiderbots can see it but humans cannot).

Spiderbots are very sophisticated and not only will not fall for these tricks, they may actively penalize your site – in Google terms, this is sandboxing. Google takes new sites and “naughty” sites and effectively sin-bins them for three to six months, you can still be found, but n0t until results page 14 – which is not very useful. As well as good English, the spiderbots are also reading the HTML code, so the copywriter also needs an appreciation of the interplay between the two. My recommendation for anyone copy writing their own site is to write normal, well-constructed English sentences that can be read by machine and human alike.

4. The fourth skill is marketing. After all, this is what we are doing – marketing you site and hence company and products/services on the Web. The key here is to set the site up to be accessible to the searches that will provide most business to you. I have seen many sites that can be found as you key in the company name. So the marketing skill requires knowledge of a company’s business, what they are really trying to sell and an understanding of what actual searches may provide dividends.

5. The next rule is an eye for detail. Even a simple change to a Web page can create an error that means the spiderbots will not crawl your site. Recently, I put a link to a page that didn’t have www. at the front of the address. The link still worked but the spiders stopped crawling, and it took my partner to find the error. We have recently invested in a very sophisticated html validator that picks up errors that other validators just fail to see. These errors do not stop the pages displaying correctly to the human eye, but cause massive problems with spiderbots. Almost all the code that I look at on the Web using this validator flags major errors, even from SEO companies.

6. The sixth rule is patience — it really is a virtue. Some people seem to want to make daily changes and then think they can track the web page ranking results the next day. Unfortunately, it can take a week for absolutely correct changes to take effect, in which time you have made six other changes. Add to this Google’s reticence to allow new sites straight on to its listings by adding a waiting factor of, maybe, three months for new sites, and you have a totally uncontrollable situation. We say to all our clients that a piece of SEO work should be looked at like a marketing campaign that runs for six months, since it is only after that time that a true judgment of the effectiveness of the work can be made.

7. The final and seventh skill is an appreciation of how search engines and algorithms work, for this where both IT and math experience is useful. People who have programmed at a detailed systems level have a natural feeling for how spiderbots will read a page, what they will search for, what tables they will set up, what weightings they may give to different elements. All of this builds a picture of the database that will be created and how it will be accessed when a search is undertaken. Unfortunately, this skill is the most difficult one to learn because it relies on many years experience of systems programming.

Written by - Richa Verma

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Google Ranking Algorithm Update 2016 Jan 9th

Google has pushed a core ranking algorithm update over Jan 8th & 9th 2016.

Did you notice ranking changes with your websites?

Google have confirmed on Twitter that what webmasters were seeing over the weekend was not the Penguin update we are expecting, but rather a core ranking algorithm update.

On Friday, I noticed early signs of an update, and then, over the weekend Jan 8th & 9th 2016, I called this a “massive update.” I asked Google for confirmation, and on Twitter they confirmed it was a core ranking algorithm update.

Reference: http://searchengineland.com/google-had-a-major-core-ranking-algorithm-update-this-past-weekend-240067

Google Panda Algorithm is Now Part Of Google’s Core Ranking Signals

Panda is now baked 2016 in as one of Google's core ranking algorithm. Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.

Reference: http://searchengineland.com/google-panda-is-now-part-of-googles-core-ranking-signals-240069

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What Google Says About SEO in 2016

SEO is an ever-changing industry as search engines (Google in particular) evolve to some extent every single day. Google makes algorithm changes on a daily basis, and every now and then it makes major changes that cause massive shake-ups in search results as well as SEO strategies 2016.

What do you expect to change the most about optimizing for Google in 2016?

Mobile has been a major focal point of Google for much longer, but in 2015 it was as big a focus as ever. Early in the year, Google announced two significant ranking factors – app indexing and mobile-friendliness – both aimed at improving the mobile experience for users and getting them the content they want/need in the best way possible.

This will (unsurprisingly) continue to be a major focus on Google’s heading into 2016.

In a recent webmaster hangout on Google+, Google webmaster trends analyst John Mueller spoke a little about what to expect for SEO in the coming year (via Barry Schwartz).

The relevant portion of the video begins at about 26 minutes in, but you’re probably only going to get more by watching the entire video.

Mueller answers a question about general SEO tips for 2016 (as transcribed by Schwartz):

Oh man… I don’t have any magical SEO tips for next year. I can’t tell you about that high ranking meta tag that we’ve been working on [sarcasm].

But in general, I think, next year you’ll probably hear a lot about from us about AMP, mobile friendly, we’ve been doing over the years. It is still a very big topic and we still see a lot of sites not doing that properly. Those are probably the bigger changes, but other things will definitely happen as well. More information about JavaScript in sites so that we can really figure out how to handle these better in search and make a better recommendation on what you should do or shouldn’t do.

But past that, of course, high quality content is something I’d focus on. I see lots and lots of SEO blogs talk about user experience, which I think is a great thing to focus on as well. Because that essentially kind of focuses on what we are trying to look at as well. We want to rank content that is useful for them and if your content is really useful for them, then we want to rank it.

We’ve covered mobile-friendliness a great deal throughout the year, so if this is something you’re still struggling with as Mueller implies, I’d encourage you to read back through the content found here.

AMP of course refers to Accelerated Mobile Pages, which is a new open source project and basically Google’s answer to Facebook’s Instant Articles, which is being supported by a number of other internet players including Yahoo, Twitter, LinkedIn, Pinterest, WordPress.com, ChartBeat, Parse.ly, and Adobe Analytics.

You can read more about this here, but Google recently said it will begin sending search traffic to AMP pages beginning in late February. So that’s one major change you can expect in 2016 (and early 2016 at that).

Another big SEO change coming in early 2016 is Google’s next Penguin update which is supposed to update in real time moving forward.

Reference Source: http://www.webpronews.com/what-google-says-about-seo-in-2016-2015-12/

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Meta Referrer Tag is an advance for SEO and Online Marketing

The movement to make the Internet more secure through HTTPS brings several useful advancements for webmasters. In addition to security improvements, HTTPS promises future technological advances and potential SEO benefits for marketers.

HTTPS in search results is rising. Recent MozCast data from Dr. Pete shows nearly 20% of first page Google results are now HTTPS.

Sadly, HTTPS also has its downsides.

Marketers run into their first challenge when they switch regular HTTP sites over to HTTPS. Technically challenging, the switch typically involves routing your site through a series of 301 redirects. Historically, these types of redirects are associated with a loss of link equity (thought to be around 15%) which can lead to a loss in rankings. This can offset any SEO advantage that Google claims switching.

Ross Hudgens perfectly summed it up in this tweet:

Many SEOs have anecdotally shared stories of HTTPS sites performing well in Google search results (and our soon-to-be-published Ranking Factors data seems to support this.) However, the short term effect of a large migration can be hard to take. When Moz recently switched to HTTPS to provide better security to our logged-in users, we saw an 8-9% dip in our organic search traffic.

Problem number two is the subject of this post. It involves the loss of referral data. Typically, when one site sends traffic to another, information is sent that identifies the originating site as the source of traffic. This invaluable data allows people to see where their traffic is coming from, and helps spread the flow of information across the web.

SEOs have long used referrer data for a number of beneficial purposes. Oftentimes, people will link back or check out the site sending traffic when they see the referrer in their analytics data. Spammers know this works, as evidenced by the recent increase in referrer spam:

This process stops when traffic flows from an HTTPS site to a non-secure HTTP site. In this case, no referrer data is sent. Webmasters can't know where their traffic is coming from.

Here's how referral data to my personal site looked when Moz switched to HTTPS. I lost all visibility into where my traffic came from.

Enter the meta referrer tag

While we can't solve the ranking challenges imposed by switching a site to HTTPS, we can solve the loss of referral data, and it's actually super-simple.

Almost completely unknown to most marketers, the relatively new meta referrer tag (it's actually been around for a few years) was designed to help out in these situations.

Better yet, the tag allows you to control how your referrer information is passed.

The meta referrer tag works with most browsers to pass referrer information in a manner defined by the user. Traffic remains encrypted and all the benefits of using HTTPS remain in place, but now you can pass referrer data to all websites, even those that use HTTP.

How to use the meta referrer tag

What follows are extremely simplified instructions for using the meta referrer tag. For more in-depth understanding, we highly recommend referring to the W3C working draft of the spec.

The meta referrer tag is placed in the section of your HTML, and references one of five states, which control how browsers send referrer information from your site. The five states are:

None: Never pass referral data

None When Downgrade: Sends referrer information to secure HTTPS sites, but not insecure HTTP sites



Origin Only: Sends the scheme, host, and port (basically, the subdomain) stripped of the full URL as a referrer, i.e. https://moz.com/example.html would simply send https://moz.com



Origin When Cross-Origin: Sends the full URL as the referrer when the target has the same scheme, host, and port (i.e. subdomain) regardless if it's HTTP or HTTPS, while sending origin-only referral information to external sites. (note: There is a typo in the official spec. Future versions should be "origin-when-cross-origin")



Unsafe URL: Always passes the URL string as a referrer. Note if you have any sensitive information contained in your URL, this isn't the safest option. By default, URL fragments, username, and password are automatically stripped out.



The meta referrer tag in action

By clicking the link below, you can get a sense of how the meta referrer tag works.

Check Referrer

Boom!

We've set the meta referrer tag for Moz to "origin", which means when we link out to another site, we pass our scheme, host, and port. The end result is you see http://moz.com as the referrer, stripped of the full URL path (/meta-referrer-tag).

My personal site typically receives several visits per day from Moz. Here's what my analytics data looked like before and after we implemented the meta referrer tag.

For simplicity and security, most sites may want to implement the "origin" state, but there are drawbacks.

One negative side effect was that as soon as we implemented the meta referrer tag, our AdRoll analytics, which we use for retargeting, stopped working. It turns out that AdRoll uses our referrer information for analytics, but the meta referrer tag "origin" state meant that the only URL they ever saw reported was https://moz.com.

Conclusion We love the meta referrer tag because it keeps information flowing on the Internet. It's the way the web is supposed to work!

It helps marketers and webmasters see exactly where their traffic is coming from. It encourages engagement, communication, and even linking, which can lead to improvements in SEO. Original Source Posted by: https://moz.com/blog/meta-referrer-tag

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The Best 7 SEO Strategies for improve your website ranking in 2018

• 1. Optimize for mobile search
• 2. Focus on a variety of keywords
• 3. Don’t ignore social media
• 4. Ditch complicated UX and URL
• 5. Don’t sweat the small stuff
• 6. Long tail SEO still matters
• 7. Pair up with PR

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Latest Upcoming SEO News 2015

Upcoming SEO News 2015

The Search Engine Optimization trends have drastically changed in the past and have underwent significant alterations. Any expert who were with the industry over the last decade would definitely find themselves in an all new territory where new tricks and tips have to be learned the right way to survive the competition. With inputs from industry experts and analyzing the generic trend, we bring you the upcoming SEO trends in 2015.

Exact Keyword Research Will Change

The Adwords will no longer deploy bots to match exact keyword research to bring results or advertisements to users but rather will have to focus more on delivering what the user wants. Critics believe that Google will have to rely more on signals rather than keywords to deliver the right content to their audience. However, it would become difficult for SEO experts to analyse what these signals are and deliver content to them. The future of search engine optimization will start moving from being a purely content based strategy to something more diverse. While content will still be rich in terms of text, images and videos, other strategies such as events, press releases and contests will be used to bring audience to the pages.

Banning Negative SEO and Spams

In 2015, the focus on degrading negative SEO will be really high according to a search engine expert who believes that Google will have a tough battle against these spams, bots as well as people who try to reach the top results by using black hat tricks. While they have been doing this already for years, it is mandatory to push them even further so that low quality sites, advertisements and spam is curbed. They also predict that even though Bing hasn’t managed to dethrone Google at any point, it will continue to be in the fight and be one of the second ranked search engines to go for.

Richer Content Is Possible

The year will be the best for clients because Google has been adding a whole lot of new content including snippets, semantic elements, one boxes and knowledge panels to their search results. It allows clients to reach their audience better and reach them with richer content that will engage them on a daily basis.

Mobile and Voice Search Will Improvise

One of the most interesting aspects of Upcoming SEO News 2015 is the integration of voice search and mobile based results for users. The year is going to be truly next gen where people would prefer searching more on their handheld devices than having to sit on a PC or a Mac to do the job. This would trigger search engines as well as clients to alter their strategy so their products can be found in smartphones and tablets. Voice search is also on the horizon with smart watches which leads to Linguistic user interface LUI which is the first ever change since the debut of graphical user interface GUI.

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How to display Star Rating and Reviews in Google Search Result for my website

How to display Star Rating and Reviews in Google Search Result

Product Name

4 stars - based on 250 reviews

Above code is used to display star rating and reviews display in Google Search result. This is only sample code. Because Stat Rating and Reviews for your webpage taken from your customers via Customer Reviews Forms. Demo: 1. Paste above code from where you decide to display product rating to viewers
2. Upload this webpage from your server.
3. Go to http://www.google.com/webmasters/tools/richsnippets
4. Copy this webpage code and Click to HTML Tab and paste
5. Click to Preview button

Reference: http://schema.org/docs/gs.html Read More: Latest SEO Updates 2014

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New Google Ranking Factor for Websites

Google introduced the webmaster and SEO world to a replacement ranking signal. Webmasters victimisation HTTPS (HTTP over TLS, or Transport Layer Security) to form their sites safer are looked upon additional favourably than people who don’t in Google’s program.
That’s to not say that HTTPS trumps everything else. In fact, the corporate indicated that it’s a fairly weak signal, a minimum of for currently. you'll expect it to grow in importance over time.
In a journal post, Google webmaster trends analysts Zineb Ait Bahajji and Gary Illyes same, ” For currently it’s solely a really light-weight signal — poignant fewer than one hundred and twenty fifth of worldwide queries, and carrying less we have a tendency toight than different signals like high-quality content — whereas we provide webmasters time to change to HTTPS. however over time, we have a tendency to might plan to strengthen it, as a result of we’d prefer to encourage all web site homeowners to change from protocol to HTTPS to stay everybody safe on the net.”
As you'll apprehend, Google’s algorithmic rule uses over two hundred ranking signals to see what search results to indicate users. even though this one is light-weight, simply however so much down on it list the signal really falls in terms of significance is anybody’s guess. maybe it’s not however one in all the foremost vital, however several of the opposite signals are not any doubt light-weight furthermore. And it’s infrequently that Google all out says that any explicit signal can probably increase in weight, therefore this can be one thing all webmasters higher concentrate to.
“Security could be a prime priority for Google. we have a tendency to invest lots in ensuring that our services use industry-leading security, like sturdy HTTPS secret writing by default. which means that individuals victimization Search, Gmail and Google Drive, as an example, mechanically have a secure affiliation to Google,” write Bahaji and Illyes. “Beyond our own stuff, we’re additionally operating to form the web safer a lot of broadly speaking. an enormous a part of that's ensuring that websites individuals access from Google ar secure. for example, we've got created resources to assist webmasters forestall and fix security breaches on their sites.”
That refers to Google’s Webmaster facilitate for Hacked Sites website, that helps people who are hacked come back to on course.

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Google Algorithm Update 2014 - Rolling Out Panda 4.0 Now

Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm.
Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.
But didn’t Google stop updating us on Panda refreshes and updates since they are monthly rolling updates? Yes, but this is a bigger update.
Panda 4.0 must be a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites and has released a new version of the algorithm today.
Is this the softer and gentler Panda algorithm? From talking to Google, it sounds like this update will be gentler for some sites, and lay the groundwork for future changes in that direction.
Google told us that Panda 4.0 affects different languages to different degrees. In English for example, the impact is ~7.5% of queries that are affected to a degree that a regular user might notice.
Source : http://searchengineland.com/google-begins-rolling-panda-4-0-now-192043

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What is 404 versus a 410 ? Matt cutts, Does Google do anything different when encountering a 404 versus a 410

Matt Cutts Explains How Google Treats 404 and 410 Status Codes

First of all, Matt explains what a 404 and a 410 is. These refer to HTTP status codes; whenever a browser or Googlebot asks for a page, the website sends back a status code. For example, a status code of 200 means everything is fine, whereas a status code of 404 means the page was not found. And then there’s a 410, which means the page is permanently gone. Matt says Google does treat 404′s and 410′s a little differently, but for the most part you shouldn’t worry about it. Matt goes on to explain how these types of status codes are treated when crawled by Googlebot. If Google crawls a page and sees a 404, they protect the page for 24 hours in the crawling system in case the 404 was unintentional. If Google crawls a page and sees a 410, it’s assumed that status code is intentional because a webmaster would have had to manually go in and input the 410 code to indicate the page is gone. Rather than protecting a page with a 410, it’s treated as an error. Matt says Google still may go back the page is truly gone, but for the most part if you know the page is gone and not coming back it’s ok to serve a 410. If a page is gone, but may be coming back, it’s ok to serve a 404. Those are the basic differences, and Matt emphasizes a second time not to worry about them too much. Source from : http://www.searchenginejournal.com/matt-cutts-explains-google-treats-404-410-status-codes/101255

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Matt Cutts Says about importance of Body Content to Google Search Engine

A quick reminder from Matt Cutts on the importance of content in the body of a page. The statement Matt Cutts made was that there is importance of content in the body of a page and not just the header, such as the title tag. If the title tag and meta data do not match the content in the body of the page on some level, that can confuse Google. Matt said make sure the stuff in the header is unique and great but make sure you pay attention to the body of your content ensuring it has unique and great content, as well. It is a very obvious point to most of our readers, but Matt answered this question in a very cute manner, i.e., with his body cropped out.

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2014 Google Algorithm Update Based on guest blogging by Matt Cutts

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way any more. Here’s an example unsolicited, spam email that I recently received:

What is Google's view on guest blogging for links?

Does Google take action on spammy guest blogging activities?

How can I guest blog without it appearing as if I paid for links?

Original Source: http://www.mattcutts.com/blog/guest-blogging/

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Latest On-page Optimization Technique in SEO

Many SEO Analyst people mainly considered the onpage factors are 1. Title Tag 70 characters without Special Characters. 2. Meta Descriptions contains 155 characters and keyword must be present at starting. 3. Meta Keywords contains maximum 5 keywords, This keywords must be present in the body content. ( Meta Keyword Tag is Optional ) 4. H1 Tag - This H1 Tag must be include page target keyword and H1 Tag must be appear in Top of the page look like SEO Browsers. Ex: www.browseo.net 5. Other Header Tags (H2, H3, H4) must be present a page in sequential order. 6. Body Tag must be contains minimum 30% Text for Customer informative. 7. Page must be contains Maximum 30% Keyword Density. 8. Maximum 50 Inner links are fine. 9. Every one webpage must be present in .xml & .html Sitemap 10. All images are required Alt Tag. 11. Title & Meta Description relevancy required for Minimum 85% 12. Every Webpage must be needed for 0 Broken links (404 Not Found Page error). 13. Every Webpage URL needed for keywords and with out space & Special characters. Above all points basically all SEO Analyst follow any website Onpage Optimization Technique.

Latest Technical Onpage Factors

The structured data testing tool lets you check your markup and make sure that Google can extract the structured data from your page. This tool will display the markup found on a specific web page, as well as a preview of how that page might appear in Google search results. You can also see examples of extracted markup for specific information types. If you've created rich snippets for a Google custom search engine, you can also use this tool to preview the results. View Sturctured Data Testing Tool

http://www.google.com/webmasters/tools/richsnippets.
Latest Technical Onpage Factors are Breadcrumb, Rich Snippet Customer Reviews & Ratings, Author Tag

Breadcrumb
Every webpages must be needed for Breadcrumb, It's very useful for Search Engine's and Customers to travel your website. It's one of the important Data Structuring factor in Onpage Optimization.

Rich Snippet Customer Reviews & Ratings
Customer Reviews & Rating Snippet must be useful to your product category & Product details page. It's very useful for covered more customers to your website.

Author Tag Author Tag is suitable for article type of webpages and Wordpress / News Updates / Press release type of webpages. Once your author tag is displayed famous person face related to your category page. It's very useful to increase CTR.

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Overview of 2013 Google Algorithm Changes Based on SEO

There are 15 major changes are occurred in Google Algorithm target on SEO.
They are,

• Unnamed Update — November 14, 2013
• Penguin 2.1 (#5) — October 4, 2013
• Hummingbird — August 20, 2013
• In-depth Articles — August 6, 2013
• Unnamed Update — July 26, 2013
• Knowledge Graph Expansion — July 19, 2013
• Panda Recovery — July 18, 2013
• Multi-Week Update — June 27, 2013
• Panda Dance — June 11, 2013
• "Payday Loan" Update — June 11, 2013
• Penguin 2.0 (#4) — May 22, 2013
• Domain Crowding — May 21, 2013
• "Phantom" — May 9, 2013
• Panda #25 — March 14, 2013
• Panda #24 — January 22, 2013

Panda #24 — January 22, 2013 This is this the first Google Algorithm update in 2013. Google announced its first official update of 2013, claiming 1.2% of queries affected. This did not seem related to talk of an update around 1/17-18 (which Google did not confirm).

Panda #25 — March 14, 2013 Matt Cutts pre-announced a Panda update at SMX West, and suggested it would be the last update before Panda was integrated into the core algorithm. The exact date was unconfirmed, but MozCast data suggests 3/13-3/14.

"Phantom" — May 9, 2013 In the period around May 9th, there were many reports of an algorithm update (also verified by high MozCast activity). The exact nature of this update was unknown, but many sites reported significant traffic loss.

Domain Crowding — May 21, 2013 Google released an update to control domain crowding/diversity deep in the SERPs (pages 2+). The timing was unclear, but it seemed to roll out just prior to Penguin 2.0 in the US and possibly the same day internationally.

Penguin 2.0 (#4) — May 22, 2013 After months of speculation bordering on hype, the 4th Penguin update (dubbed "2.0" by Google) arrived with only moderate impact. The exact nature of the changes were unclear, but some evidence suggested that Penguin 2.0 was more finely targeted to the page level.

"Payday Loan" Update — June 11, 2013 Google announced a targeted algorithm update to take on niches with notoriously spammy results, specifically mentioning payday loans and porn. The update was announced on June 11th, but Matt Cutts suggested it would roll out over a 1-2 month period.

Panda Dance — June 11, 2013 While not an actual Panda update, Matt Cutts made an important clarification at SMX Advanced, suggesting that Panda was still updating monthly, but each update rolled out over about 10 days. This was not the "everflux" many people had expected after Panda #25.

Multi-Week Update — June 27, 2013 Google's Matt Cutts tweeted a reply suggesting a "multi-week" algorithm update between roughly June 12th and "the week after July 4th". The nature of the update was unclear, but there was massive rankings volatility during that time period, peaking on June 27th (according to MozCast data). It appears that Google may have been testing some changes that were later rolled back.

Panda Recovery — July 18, 2013 Google confirmed a Panda update, but it was unclear whether this was one of the 10-day rolling updates or something new. The implication was that this was algorithmic and may have "softened" some previous Panda penalties.

Knowledge Graph Expansion — July 19, 2013 Seemingly overnight, queries with Knowledge Graph (KG) entries expanded by more than half (+50.4%) across the MozCast data set, with more than a quarter of all searches showing some kind of KG entry.

Unnamed Update — July 26, 2013 MozCast tracked a large Friday spike (105° F), with other sources showing significant activity over the weekend. Google has not confirmed this update.

In-depth Articles — August 6, 2013 Google added a new type of news result called "in-depth articles", dedicated to more evergreen, long-form content. At launch, it included links to three articles, and appeared across about 3% of the searches that MozCast tracks.

Hummingbird — August 20, 2013 Announced on September 26th, Google suggested that the "Hummingbird" update rolled out about a month earlier. Our best guess ties it to a MozCast spike on August 20th and many reports of flux from August 20-22. Hummingbird has been compared to Caffeine, and seems to be a core algorithm update that may power changes to semantic search and the Knowledge Graph for months to come.

Penguin 2.1 (#5) — October 4, 2013 After a 4-1/2 month gap, Google launched another Penguin update. Given the 2.1 designation, this was probably a data update (primarily) and not a major change to the Penguin algorithm. The overall impact seemed to be moderate, although some webmasters reported being hit hard.

Unnamed Update — November 14, 2013 Multiple Google trackers picked up unusual activity, which co-occurred with a report of widespread DNS errors in Google Webmaster Tools. Google did not confirm an update, and the cause and nature of this flux was unclear.

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Latest SEO Strategy Trend 2014 Updated News

The internet world is an ever changing platform where new is in, old is out every other day. Google algorithms constantly change from time to time which often has a strong impact on existing websites. Only if website owners and business establishments understand the future that is imminent, one will be able to cope up. The SEO strategy trend for 2014 will be quite different and being prepped up to face changes will play a role in determining future success.

Semantic Searches

With the recent Google Hummingbird update, it's more about providing relevant searches and quality content to people. Semantic searches are being pushed to the forefront while the concept of long tail keywords are being forced to the back. Even though, it's difficult to adopt this new trend, it matters a lot because SEO strategy trends of 2013 will no longer work. Try not to focus on keyword density and link quantity but rather on relevant, useful content that will assist users achieve their goal.

Focus on Emerging Platforms

The computer is now a primitive platform because websites are being regularly accessed on tablets, smartphones or every other new device that's coming into the market. Business marketeers should now consider optimizing their websites for mobile platforms as the future lies there. Mobile SEO will be significant in 2014 with web pages being specifically designed to be viewed and interacted with on this platform. It's got huge potential and is growing at a rapid rate to occupy the primary space.

Engage Users with Social Media

Without further questioning, social media rules the web world. Websites like Reddit and Imgur are driving more traffic than actual websites. Basically, the internet is made up fo websites and these driving social media sites should be given primary focus. The more a company can engage audience on Tumblr or Facebook, the easier it will be for them to build brand reputation and carry it back to their website. Pinterest, Vine and Instagram are other popular growing social networks to watch out for. Encourage users to interact more, comment and be part of the community than being sole vis

Bigger Content, Lesser Keywords

Earlier, the minimum accepted length for an article was just 300 words but times changed. It became 500 in 2013 but come next year, the Search Engine Journal opines 1000 words will be the new norm. Before 2017, it could even be 2000 words or more according to surveys conducted. Even though, the word count increases for an article, keywords will become lesser and more relevant. Stuffing content with high keyword density is long gone, following Google's Panda and Penguin updates.

Privacy Matters

Assuring the audience that their information is stored and stays private matters in 2014. With surveillance going high, it is obvious that readers are concerned about sharing their information online. The more it develops, the stronger level of encryption websites should use and ensure visitors that they are secure. Protecting them using SSL certificates and stopping hackers, data thieves from acquiring private files is expected of website hosts. Read Comodo SSL Reviews here:

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Matt Cutts Says Seo News 2014 Updates: Responsive Design Won't Hurt Your SEO

Does a site leveraging responsive design "lose" any SEO benefit compared to a more traditional m. site?

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